Kartikay Kashyap, BrandWagon, Financial Express 18 February 2026 IKEA HAS BEEN around in India for about eight years, with another three years before that spent studying the market. It has developed a range that it deems "locally relevant-like the roti maker, the tava (pan), the belan (rolling pin), and the pressure cooker -which now constitute about 50% of the products it offers in the country. It has shifted its communication strategy to sync with local culture and fit into local spaces and has worked hard to beef up its omnichannel sales model with about 30% of its sales originating online.…
Christina Moniz, Financial Express (Brand Wagon) 16 February 2026 Starting this month global sportswear maker Nike shifted its e-commerce operations to beauty and fashion marketplace Nykaa to address poor logistics, high delivery times and inventory niggles. With Nykaa in charge, the brand said, customers can expect free shipping on all orders and faster deliveries rang ing from twotofour days depending on the location. The change comes at a time when Nike is struggling to cope with declining market share and operational and supply-side issues in India. Its physical store count in the country has dropped by half in the past…
This episode of theUpStreamlife is a freewheeling conversation between Vishal Krishna and Devangshu Dutta, founder of Third Eyesight, with insights into the growth of modern retail and consumption in India, brand building and M&A, the balance of power between brands and retailers/platforms, sustainability vs growth and many other aspects, and is well-suited for founders and teams who want to be building for the long run in India. https://youtu.be/2bspMLuNYnI?si=Ym4GM7QvsYZRhUwc
Vaeshnavi Kasthuril, Mint Bengaluru, 6 February 2026 Global fragrance maker Bath & Body Works Inc. is betting on a reset to revive growth after years of heavy discounting and weak product innovation dulled its brand momentum across markets. The Columbus, Ohio-based retailer is pivoting to a "consumer-first" formula strategy centered around upgraded formulations, more disciplined marketing, and fewer promotions. The reset matters as India is emerging as one of the company's fastest-growing and best-performing markets and is also becoming a testing ground for how the brand evolves its retail model. India now ranks among Bath & Body Works' top five…
Vaeshnavi Kasthuril, Mint Bengaluru, 11 February 2026 Sales of winter wear were underwhelming for the second year in a row as an unusually delayed and milder winter disrupted demand for heavy winter wear, particularly in north and west India, executives at two of India's top clothing retailers said. Initial optimism for a bumper season this year compounded the disappointment for retailers. While early signs of a La Niña—a weather pattern typically known for bringing freezing temperatures to India—triggered some early buying in the previous quarter, the season remained unusually mild, leaving stores with a surplus of winter clothing. Excess rainfall…
India's consumers have always bought groceries frequently through the week, and quick commerce today is enabling that trend for the digital-native generation.
#QuickCommerce #India #Ecommerce #FMCG #food #consumerbehaviour
The @ETNowSwadesh discussion on the dual challenge of a weakening rupee & rising crude oil prices driving "imported inflation". @devangshu on the panel with @davemansi145 as anchor
As legacy retailers balance speed with customer experience, is near-instant delivery a sustainable goal for fashion, or will the costs outweigh the rewards?
@devangshu
#Retail #SupplyChain #Strategy #India #Fashion #SupplyChain #Omnichannel
