Shrinkflation, price hikes buzz in consumer firms as war spikes costs

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May 2, 2026

Neethi Lisa Rojan, Mint 2 May 2026, Mumbai Fast-moving consumer goods makers are leaning on a mix of price increases, smaller pack sizes and tighter cost controls to navigate raw-material volatility triggered by the ongoing US-Iran war, while still reporting robust volume growth for the March quarter. The ongoing war blew up end February this year, disrupting global supply chains. Executives at top firms said calibrated pricing and ‘shrinkflation’ are helping them protect margins. The trend shows staples demand have held up, but also points to a gradual pass-through of higher commodity and packaging costs to consumers as geopolitical disruptions…

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Project Falcon and Tata’s Consumer Coup: The Making of an FMCG Challenger to HUL, ITC

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May 1, 2026

Yuthika Bhargava & Vikash Tripathi, Outlook Business Mumbai, 1 May 2026 For generations of Indians, the word Tata hasn’t just been a brand, it has been a permanent resident in our homes. Think back to the kitchens of your childhood. It was the familiar packet of Tata salt, the Desh ka Namak, that seasoned every meal. It was the steaming cup of Tata tea that signalled the start of the day for elders at home. In every Indian household, the name represents trust and legacy. Yet, when N Chandrasekaran, chairman of Tata Sons, wanted to hire Whirlpool India’s head Sunil…

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Why Reliance is betting on legacy regional brands to build its FMCG empire

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March 7, 2026

Vaeshnavi Kasthuril, MINT Bengaluru, 7 March 2026 While many consumer goods companies are acquiring direct-to-consumer (D2C) startups, Reliance Consumer Products Ltd (RCPL) is pursuing a different playbook. The consumer arm of billionaire Mukesh Ambani’s Reliance Industries has been steadily buying regional legacy brands with strong local recall. By plugging these brands into Reliance’s vast retail and distribution ecosystem, the company hopes to accelerate its ambition of becoming an FMCG powerhouse. During the December quarter, RCPL overall gross revenue stood at 5,065 crore, up 60% year-on-year, according to an earnings statement from Reliance Industries. India’s FMCG sector remains dominated by established…

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India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market

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March 1, 2026

Apoorva Mittal, Economic Times 1 March 2026 Resshmi Nair, 31, had grown used to the dotted red bumps on her arms. Her dermatologist diagnosed it as keratosis pilaris aka strawberry skin. It is a harmless skin condition that often affects legs and arms but Nair, a Mumbai-based marketing consultant, wanted it gone. She slathered lotions and salves but to no avail. Then she chanced upon an Instagram reel which showed an oil-based in-shower spray that promised to take care of her problem. “It was very tempting as it resonated with a personal concern,” she says. She is now on her…

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India’s D2C journey: After a rapid scale-up, why it’s now all about discipline

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February 27, 2026

Samar Srivastava, Forbes India Feb 27, 2026 India’s young consumers are discovering the next big beauty serum, protein bar or sneaker brand not in a mall, but on Instagram reels, YouTube shorts and quick-commerce apps that promise 10-minute delivery. What began as a trickle of digital-first labels a decade ago has now become a full-blown wave. Direct-to-consumer (D2C) brands—built online, fuelled by social media and venture capital—have reshaped India’s consumer landscape and forced legacy companies to rethink everything from marketing to distribution. India today has more than 800 active D2C brands across beauty, personal care, fashion, food, home and electronics,…

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