Social Circuitry

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September 16, 2005

By Diwakar Kumar Indiaretailing.com The fast growth of digital media has amplified the potential of modern retailers to gain momentum in pushing brand building and consumption of their respective products among younger consumers. Opportunities in online brand building are particularly important to understand, given the tremendous pressure Indian retailers face in generating revenues robust enough to counter high operating costs. The proliferation of social networking media is an offshoot of the remarkable role digitisation plays in a modern consumer's life. The galloping internet penetration in urban India has opened up avenues for marketers to target shoppers at a minimal cost…

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 KISHORE BIYANI: The Man They Wrote Off

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June 14, 2004

Two years ago, no one took Kishore Biyani seriously. His company, Pantaloon Retail, was seen as a one-man show. Biyani himself was regarded as unpredictable, and not a long-term bet. Today, he is the biggest retailer in India. In two years, Kishore Biyani has bounced back to become India's largest retailer. Here's how the maverick ignored conventional wisdom on retailing, and won. By M. Rajshekhar The makeover of 26, Residency Road is almost complete. On this Thursday morning, Bangaloreans walking down this tree-lined avenue slow down to stare at the megalith that has replaced the old Victoria hotel. It's a…

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In Retail Nothing Stand still

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March 23, 2004

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India: Facing up to 2005

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March 12, 2004

With just eight months to go before MFA quotas are phased out, the industry in India is buzzing with activity. However, amidst this development, challenges and fears also remain. With textile and apparel exports of about US$14 billion, India is one of the larger players in the US$360 billion global trade. Not surprisingly, the phase out of quota is being watched, analysed and debated with a mixture of concern and enthusiasm. Government Support to the Industry The restrictive industrial policy followed by successive governments over the decades has created an industry that is largely fragmented and dominated by small-scale enterprises.…

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Gentlemen, Fasten Your Seatbelts

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February 16, 2004

The warm-up over, India's retail industry is revving up for its most exciting phase ever. (By M. Rajshekhar) Consider this: through the 1990s, organised retail in India added just 1 million sq. ft. of space a year. The pace picked up from 2001 onwards. But estimates have it that in 2003 alone, a breathtaking 10 million sq. ft. was picked up by this fledgling industry. If you thought that was heady, think again. The most exciting phase for the retail industry lies ahead. Over the next three years, a confluence of events will push organised retail into a new orbit.…

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