Reliance-fuelled Campa’s rise has cola makers splurging on marketing

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October 28, 2024

Nisha Qureshi, Afaqs 28 Oct 2024 Reliance Industries last year made a strategic move into the soft drink sector by acquiring the iconic carbonated beverage brand ‘Campa Cola,’ which gained prominence in the 80s and 90s. The conglomerate intends to strengthen its brand by employing its classic pricing disruption strategy. Reliance is expanding its presence nationwide by focussing on affluent regions and utilising e-commerce and quick commerce platforms. Recent reports suggest that Campa Cola is providing retailers with more favourable trade margins than its rivals Coca Cola and Pepsi, aiming to challenge the existing duopoly in India's soft drink market.…

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Reliance Retail enters quick commerce, challenges Blinkit, Swiggy Instamart

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October 8, 2024

Nandini Singh, Business Standard 11 October 2024, New Delhi Reliance Retail, the country’s largest retailer, has officially entered the booming quick commerce space, intensifying competition for players like Zomato-owned Blinkit, Swiggy Instamart, and BigBasket. The company began offering quick commerce services through its e-commerce platform JioMart in select areas of Navi Mumbai and Bengaluru last weekend, a move that signals its intent to disrupt the segment, as reported by The Economic Times. Initially, Reliance would start with selling grocery items from its network of 3,000 retail stores nationwide. However, the company has ambitious plans to extend its offerings to value…

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Reliance Retail targets quick commerce market, challenging Blinkit, Swiggy’s Instamart

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October 7, 2024

Writankar Mukherjee, Economic Times 7 October 2024 Reliance Retail has initiated efforts to enter the thriving quick commerce market in a move that is set to escalate competition for Zomato-owned Blinkit, Swiggy Instamart and BigBasket, among others. The country's largest retailer has started offering quick commerce services in select areas in Navi Mumbai and Bengaluru through its ecommerce platform JioMart since last weekend. It will initially sell grocery items from its retail stores totalling about 3,000 nationwide, eventually adding value fashion and small electronic products such as smartphones, laptops and speakers, a senior executive said. All orders will be fulfilled…

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India’s Kirana Stores May Suffer The Fate Of Once-Ubiquitous Telephone Booths

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September 16, 2024

Sesa Sen, NDTV Profit 16 September 2024 As India's economy grows and digital technologies reshape consumer behavior, the future of kirana stores—the quintessential neighbourhood grocery shops—hangs precariously in the balance. These soap-to-staple sellers, once impervious to change, now confront an existential threat from quick commerce players like Blinkit, Instamart, Zepto, and from modern retailers such as DMart and Star Bazaar, raising a pivotal question: Can kiranas survive the pressure of change, or will they die a slow death? The All India Consumer Products Distributors Federation, that represents four lakh packaged goods distributors and stockists, has recently raised alarms, urging Union…

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Inside the lucrative world of soft-drink bottling

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September 16, 2024

Priyamvada C., Mint 16 September 2024 When the late George Fernandes, the industries minister in the short-lived Janata Party government of 1977, issued a diktat to multinational corporations Coca-Cola, IBM and AstraZeneca to dilute their stake in their wholly owned subsidiaries to 40% in favour of Indian shareholders, Coca-Cola and IBM chose to exit India. Later, during P V Narasimha Rao's proliberalisation government in 1993, Coca-Cola returned. It bought out Ramesh Chauhan's Delhi Bottling Company and Coolaid, the bottling companies of five carbonated drinks, in 1998. With Coca-Cola India now said to be evaluating options to list its wholly owned…

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