Shailja Tiwari, Financial Express March 7, 2025 This is what happens when you hit the gym after a long pause. On your first rebound day, the same weights seem heavier, the same set of squats tires you quicker. You might feel frustrated - nothing seems the way you left it. The same scenario faces brands looking to make a comeback. Those "muscles" - read brand loyalty -have lost strength due to long absence. The brand's "stamina"- customer loyalty - have declined with neglect. All of which essentially means you need a relook at the entire "regimen" - the product, price,…
Nisha Qureshi, Afaqs 5 March 2025 Bournvita, a chocolate-flavoured malt drink produced by Cadbury under Mondelez, is a household name in India. Marketed as a health drink that supports children's growth and development, it holds a 15-16% share in the Indian health food drink sector, second only to Horlicks, which dominates with nearly 50%. Its advertising has traditionally centred on themes of health, confidence, and mental strength, with campaigns such as Tayyari Jeet Ki resonating strongly with consumers. The Food Pharmer controversy Despite its strong market presence, Bournvita has faced criticism over its high sugar content and other ingredients, sparking…
Kashmeera Sambamurthy, Storyboard18 4 March 2025 A growing number of health advocates and industry watchdogs in India are raising concerns over misleading food advertisements, challenging brands on their claims and pushing for stricter regulations in an industry where marketing often outpaces oversight. Recently, lifestyle guru Luke Coutinho called out quick-commerce platform Zepto over what he described as a misleading advertisement for garlic bread on Instagram. Sharing a screenshot of the ad on his social media, Coutinho criticized its promotion of refined carbohydrates as a bedtime snack, calling it “unethical” and a product of corporate greed. Tagging regulatory bodies including the…
Chitra Narayanan, BusinessLine New Delhi, 23 February 2025 India’s formidable array of craft traditions got full play at the just concluded Bharat Tex 2025, the mega textile trade show in New Delhi that showcased the best of Indian weaves to the world. But if there was one theme that dominated this year’s textile extravaganza, aimed at generating more exports, it was the focus on zero-waste fashions and upcycling. Everywhere the eye could see were standees and gigantic posters pushing the message of conscious consumption and sustainability — be it regenerative cotton, innovative models of textile waste collection, or eco-friendly fibres.…
Sagar Malviya, Economic Times 9 January 2025 Starbucks, Barista, Chaayos and Third Wave Coffee are among café chains facing the brunt of a slowdown in discretionary consumer spending. The impact is more severe for these retailers as they opened hundreds of new stores last fiscal year even as losses widened. To be sure, smaller chains such as Tim Hortons and Blue Tokai have bucked the trend. Experts attribute the expansion rush to the urge among these retailers - both chains and standalone stores - to outpace competition. In certain instance, it led the same retailer to add stores in the…
Some #cafe #chains are facing a #slowdown in #growth in #India due to rising #competition and reduced consumer spending while others are expanding. Increasing café density & high #coffee prices are adding to the challenges.
@SagarMalviya_ET @devangshu
#QSR
Multiple factors are fuelling the demand for Korean skin care & beauty brands in India.
#BPC #beauty #personalcare #India #consumer #fmcg #brand #internationalbrands #entrystrategy #consumersegments #GenZ #Kbeauty #consumerbrands
M-Now from #Myntra #India’s biggest #online #fashion biz has caused a stir. Can fashion deliveries work the same way as food & grocery deliveries do? An analysis by @devangshu
#qcommerce #consumer #marketing #logistics #technology #mobile #quickcommerce
Uniqlo's parent Fast Retailing has $20 billion global sales. In India the brand is targeting ₹1,000 crore in FY25, with store expansion and sustained growth.
https://epaper.financialexpress.com/3952796/Mumbai/December-16-2024#page/11/2
#fashion #India #sustainability #retail #internationalbrands #growth #emergingmarkets
@devangshu
