Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts

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May 7, 2025

Shalinee Mishra, Exchange4Media May 7, 2025 Bollywood’s biggest stars, Katrina Kaif and Deepika Padukone, have reputed beauty businesses to their names — Kay Beauty and 82°East, respectively. Kay Beauty, launched in late 2019 in partnership with Nykaa, has crossed the ₹200 crore revenue mark in 2024. In contrast, 82°E, launched by Deepika in November 2022, has managed around ₹25 crore, according to industry estimates. Both actors have massive social media pull, strong brand equity, and sizable fan followings. They are matched in popularity, but the same cannot be said about their respective brands. One clearly has an edge over the…

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Rise of pet parents sparks scramble for fundraising

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May 5, 2025

Mint, 5 May 2026 Priyamvada C., Sneha Shah Urban India's pet parents are driving a wave of investor interest in the pet care space. A clutch of startups such as Heads Up For Tails, Supertails, and Vetic are now in fundraising talks amid rising demand for premium products and services While Supertails looks to raise about ₹200 crore by the end of this year, Heads Up For Tails is eyeing an investment from domestic investment firm 360 One Asset over the next few months, according to mul tiple people familiar with the matter. Vetic, a tech-enabled chain of pet clinics,…

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New skincare labels catch the fancy of young India, eating into demand for many biggies

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March 20, 2025

Sagar Malviya, Economic Times Mumbai, 20 March 2025 Established beauty product makers such as Forest Essentials, Colorbar, Kama Ayurveda, Body Shop, VLCC Personal Care and Lotus Herbals saw a slowdown in sales growth in FY24, according to the latest Registrar of Companies filings. Consumers favoured new-age rivals such as Minimalist and Pilgrim, specialised derma brands, as well as global labels Shiseido, Innisfree and Eucerin. Sales growth of established brands mostly in the natural skincare segment, more than halved to single digits during the previous financial year amid a broader economic slump. In contrast, companies such as L'Oreal, Nykaa and Sephora…

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Finding the Right Fit – Reid & Taylor’s Comeback Play

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March 7, 2025

Shailja Tiwari, Financial Express March 7, 2025 This is what happens when you hit the gym after a long pause. On your first rebound day, the same weights seem heavier, the same set of squats tires you quicker. You might feel frustrated - nothing seems the way you left it. The same scenario faces brands looking to make a comeback. Those "muscles" - read brand loyalty -have lost strength due to long absence. The brand's "stamina"- customer loyalty - have declined with neglect. All of which essentially means you need a relook at the entire "regimen" - the product, price,…

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Bournvita taps influencers to promote healthier sugar levels – but is it enough to sway consumers?

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March 5, 2025

Nisha Qureshi, Afaqs 5 March 2025 Bournvita, a chocolate-flavoured malt drink produced by Cadbury under Mondelez, is a household name in India. Marketed as a health drink that supports children's growth and development, it holds a 15-16% share in the Indian health food drink sector, second only to Horlicks, which dominates with nearly 50%. Its advertising has traditionally centred on themes of health, confidence, and mental strength, with campaigns such as Tayyari Jeet Ki resonating strongly with consumers. The Food Pharmer controversy Despite its strong market presence, Bournvita has faced criticism over its high sugar content and other ingredients, sparking…

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