In every strategy meeting today, one metric is invariably mentioned: Customer Acquisition Cost (CAC). Whether you’re a well-funded corporate retailer, or raising your first angel round, or a well-established digital duopolist brand scaling Series C, CAC is one of the key performance metrics. “Real” spend that is neatly broken down by channel, optimised by funnel tweaks, scrutinised to the last rupee or dollar. But there's a metric we almost never hear about that could be costing brands far more in the long run. Let’s call it Customer Forfeiture Cost (CFC), the residual lifetime value that is lost when a customer…
Sharleen Dsouza, Business Standard Mumbai, 1 June 2025 Reliance Consumer Products is in a sweet spot – and it intends to stay there. Launched barely three years ago, the company has already entered the list of India’s top 10 fast-moving consumer goods (FMCG) players by revenue in the 2024-25 financial year (FY25). After making headlines by acquiring Campa Cola in 2022 — and taking the brand overseas in under two years — Reliance Consumer Products quickly expanded into food and non-food categories under the ‘Independence’ brand. Now, it has trained its sights on a new frontier: Confectionery. This marks the…
Gargi Sarkar, Inc42 25 May 2025 SUMMARY: Swiggy and Zomato are scaling back non-core bets such as 10-minute food delivery, private labels, and event logistics to sharpen focus on core businesses and improve profitability. Both companies are betting on platform fees and selective verticals like quick commerce and ticketing, but analysts warn that financial discipline, not endless expansion, is key to long-term sustainability. The foodtech duo is stuck in a balancing act of rationalising what works and doesn’t. However, going ahead, this rationalisation game is only going to get more pronounced as they will strive to shield their core bread…
By Kunal Purohit and Ananya Bhattacharya, Rest of World Mumbai, India, 23 May 2025 Online retail continues to elude India’s richest man. The Shein India app, launched by Mukesh Ambani’s Reliance Retail in partnership with the Chinese fast-fashion giant, has struggled to gain traction in a market where Amazon and Walmart have been fighting neck-to-neck for nearly a decade. Downloads for Shein India nosedived from 50,000 a day shortly after its launch in early February to 3,311 in early April, according to AppMagic, a U.S.-based app performance tracker. In April, when U.S. tariffs hit China, the app saw renewed interest…
Aakriti Bansal, Medianama May 19, 2025 Zepto has launched Zepto Atom, a paid analytics product for consumer brands. The tool offers live dashboards with minute-level updates, PIN-code level performance maps, and Zepto GPT, an in-house Natural Language Processing (NLP) assistant trained on internal data. While Blinkit and Swiggy Instamart have not announced comparable offerings, Zepto is pitching Atom as a first-of-its-kind play in quick commerce data access. The launch comes as Zepto gears up for a public offering. The company is in talks to sell $250 million in secondary shares to Indian investors to boost local ownership ahead of its…
#Swiggy & #Zomato are scaling back non-core bets such as 10-minute #food delivery, private labels, and event logistics to sharpen focus on core businesses and improve profitability.
#Zepto Atom offers dashboards with minute-level updates, PIN-code level #performance & #AI trained on internal #data. Will #brands be able to use it to their best advantage? @devangshu
Some #cafe #chains are facing a #slowdown in #growth in #India due to rising #competition and reduced consumer spending while others are expanding. Increasing café density & high #coffee prices are adding to the challenges.
@SagarMalviya_ET @devangshu
#QSR
Multiple factors are fuelling the demand for Korean skin care & beauty brands in India.
#BPC #beauty #personalcare #India #consumer #fmcg #brand #internationalbrands #entrystrategy #consumersegments #GenZ #Kbeauty #consumerbrands
