Akanksha Nagar, Storyboard18 31 August 2025 The latest round of US tariffs- a steep 50% duty that kicked in last week- is reshaping the playbook for Indian brands eyeing global markets. While exporters brace for tighter margins and logistical hurdles in the US, experts say this disruption could be a defining moment for Indian consumer brands to shine globally by leaning on innovation, design strength, and the untapped potential of India’s domestic consumption story. “With the 50% tariffs kicking in, what will India do? Expect an inward-looking India! Expect a deep focus on #IndiaForIndia as marketers develop the India-consumption story…
Praveen Paramasivam, Reuters August 21, 2025 Summary India's luxury beauty market to quintuple by 2035 Domestic brands account for less than a tenth of sales Global brands modify offerings for India India's luxury beauty market is expected to quintuple to $4 billion by 2035 from $800 million in 2023, driven by its young, affluent, social-media savvy shoppers with rising disposable incomes, consulting firm Kearney and luxury beauty distributor LUXASIA said in a report. Luxury beauty makes up just 4% of the $21-billion beauty and personal care market, compared with 8% to 24% across top Southeast Asian countries and 25% to…
Hiral Goyal, The Morning Context 18 August 2025 A trend that has been playing out through big and small changes over the last two decades is that in urban India the kirana store is easily replaceable. When it comes to buying groceries, urban Indians have a number of options. They can visit a fancy supermarket run by a conglomerate or order online through a number of e-commerce and instant-delivery companies. And if the above doesn't seem easy enough, they can hop over to a nearby mom-and-pop store. It would appear it is now the turn of smaller towns in the…
Naini Thaker, Forbes India Aug 06, 2025 It’s a known fact that of the thousands of startups founded each year, only a small fraction survive—and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated as a unicorn that cracked the code on content-to-commerce, the company’s meteoric rise was matched only by the speed of its unravelling. At the heart of its downfall lies a critical misstep: The relentless pursuit of growth through acquisitions and brand launches, even as cracks…
Aakriti Bansal, Medianama August 5, 2025 MediaNama’s Take: Swiggy is shifting from individual convenience to workplace capture. With DeskEats and Corporate Rewards, the company is embedding itself directly into the workday. This move is not just about food delivery. It is about becoming part of employees’ daily routines. More repetition leads to more orders, stronger retention, and access to a new layer of user behaviour: professional identity. This approach draws from older models like office canteens and Sodexo meal cards. However, Swiggy reworks it for the app economy. Instead of fixed menus or closed ecosystems, it offers personalized choices tied…
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Speaking with @Priyamouli1812, @devangshu explained that new-age lab grown diamond players are forcing traditional jewellers to introduce LGD options or risk losing younger customers.
New tax & labour rules: What rising compliance costs mean for e-comm platforms.
Industry analysts say new rules have lifted per-order costs and platforms will now have less room to burn cash on promos; Discounts and zero-fee offers may also be a thing of the past.
India’s retail media growth: Will new players find room against Amazon and Flipkart?
New retail media platforms are emerging, but with Amazon and Flipkart holding the largest share, challenger brands face an uphill task of driving incremental sales and reaching unique audiences.
