Global beauty firms look to carve up Indian market as ‘last bastion’ of growth

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August 21, 2025

Praveen Paramasivam, Reuters August 21, 2025 Summary India's luxury beauty market to quintuple by 2035 Domestic brands account for less than a tenth of sales Global brands modify offerings for India India's luxury beauty market is expected to quintuple to $4 billion by 2035 from $800 million in 2023, driven by its young, affluent, social-media savvy shoppers with rising disposable incomes, consulting firm Kearney and luxury beauty distributor LUXASIA said in a report. Luxury beauty makes up just 4% of the $21-billion beauty and personal care market, compared with 8% to 24% across top Southeast Asian countries and 25% to…

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SuperK has a playbook for solving India’s small-town retail problem

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August 18, 2025

Hiral Goyal, The Morning Context 18 August 2025 A trend that has been playing out through big and small changes over the last two decades is that in urban India the kirana store is easily replaceable. When it comes to buying groceries, urban Indians have a number of options. They can visit a fancy supermarket run by a conglomerate or order online through a number of e-commerce and instant-delivery companies. And if the above doesn't seem easy enough, they can hop over to a nearby mom-and-pop store. It would appear it is now the turn of smaller towns in the…

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Why Good Glamm Failed: Lessons in overexpansion and the House-of-Brands trap

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August 6, 2025

Naini Thaker, Forbes India Aug 06, 2025 Itโ€™s a known fact that of the thousands of startups founded each year, only a small fraction surviveโ€”and even fewer scale to become unicorns. Rarer still are those unicorns which, after reaching dizzying heights, come crashing down. The Good Glamm Group is one such cautionary tale. Once celebrated as a unicorn that cracked the code on content-to-commerce, the companyโ€™s meteoric rise was matched only by the speed of its unravelling. At the heart of its downfall lies a critical misstep: The relentless pursuit of growth through acquisitions and brand launches, even as cracks…

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Swiggy Looks to Secure Workplace Meals with DeskEats & Corporate Rewards Launch

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August 5, 2025

Aakriti Bansal, Medianama August 5, 2025 MediaNamaโ€™s Take: Swiggy is shifting from individual convenience to workplace capture. With DeskEats and Corporate Rewards, the company is embedding itself directly into the workday. This move is not just about food delivery. It is about becoming part of employeesโ€™ daily routines. More repetition leads to more orders, stronger retention, and access to a new layer of user behaviour: professional identity. This approach draws from older models like office canteens and Sodexo meal cards. However, Swiggy reworks it for the app economy. Instead of fixed menus or closed ecosystems, it offers personalized choices tied…

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From fame to fortune โ€” how celebrity-owned brands are scaling up

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July 28, 2025

By Meenakshi Verma Ambwani, Hindu BusinesslineNew Delhi, July 28, 2025 Nykaa said that Kay Beauty, co-founded with actor Katrina Kaif, has crossed the โ‚น240 crore mark in terms of Gross Merchandise Value. Stars from the tinsel town are donning the entrepreneurial hat to venture into the beauty and fashion business space. Some have even succeeded in growing their brands sustainably, earning big bucks. Take for instance Skincare brand Hyphen, co-founded by actor Kriti Sanon with Pep Brands, which recently touched the โ‚น400 crore-mark in Annual Recurring Revenues. Tarun Sharma, CEO and co-founder, Hyphen told businessline: โ€œThe brand is witnessing healthy…

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