Online beauty marketplaces push for growth with in-house brands

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June 22, 2026

Sharleen D’souza & Shivani Shinde, Business Standard Mumbai, 21 June 2026 Online beauty marketplaces Reliance Retail Ventures’ Tira and Nykaa have a common mantra: growing in-house brands. Successful brand acquisitions and margin growth seem to fuel the push. “With private labels, margins are better. It also helps both companies plug the gap in the market which other brands are not present in,” Devangshu Dutta, chief executive officer (CEO) of Third Eyesight, told Business Standard. Within in-house brands, products need some investment in research and development (R&D), he explained. Harish Bijoor, brand and business strategy consultant at Harish Bijoor Consults, said…

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Ecommerce isn’t adding much to Retail Inc’s cart

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June 12, 2026

Aanya Thakur & Writankar Mukherjee, Economic Times 12 June 2026, Mumbai/Kolkata India's leading retail chains have seen the share of e-commerce in total sales either remain flat or edge up by a sluggish 1-2 percentage points over the past four-five years despite a sustained push towards omnichannel retailing. An ET analysis of eight major retailers-market leader Reliance Retail, Shoppers Stop, Westside, Arvind Fashions, DMart, Spencer's Retail, Pantaloons and Bata-showed that the contribution of e-commerce to overall revenue has seen minuscule improvement since 2021-22 even as online sales continue to increase in absolute terms. By contrast, the Covid-19 pandemic spurred explosive…

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Shedding old baggage

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June 12, 2026

Christina Moniz, Financial Express/Brand Wagon 12 June 2026 Legacy luggage brand VIP Industries is shedding some of its old baggage. The company, which manufactures Skybags and Aristocrat along with its flagship VIP range, has gone beyond cringey makeovers solely to attract Gen Z, and has embarked on a transformation journey that leverages its legacy to purvey a fresh range of offerings. The company is modernising its digital presence and supply chain to catch up with competitors. Managing director Atul Jain admits that the company has been a bit slow on the e-commerce front. It is reinventing its online store, while…

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‘Celebrity isn’t always a sustainable brand asset’

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June 8, 2026

Arushi Jain, The Times of India 8 June 2026 Their faces have launched many campaigns and brought crores to the film industry. But can they sell a moisturiser as successfully? India’s beauty market is the hottest growth story globally, estimated to reach $40 billion from $23 billion (2026) and eyeing the fourth-largest spot by 2030 (currently at number seven). Last month, Estée Lauder announced the buyout of Forest Essentials, one of India’s oldest, Ayurveda-based brands. In 2025, Hindustan Unilever acquired five-year-old skin and hair care brand, Minimalist. A 2025 McKinsey & Company x Business of Fashion survey found that 78%…

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How they moved the needle

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May 27, 2026

Kartikey Kashyap, Financial Express 27 May 2026 Three campaigns took home the Grand Prix awards from Goafest this year: Kansai Nerolac Paints"The Barefoot Journey" by Tribes Commu-nication in the Media category; Mountain Dew's "Darescore" by Leo in Digital & Technology; and Center fruit (Perfetti Van Melle India)" Kaisi Jeebh Laplapayee"" by Perfetti's in-house team in the Best Use of Voice/Technology category. All three were exceptionally creative and scored high on likeability and novelty. There was another common element that tied the three together: How they used creativity to solve real brand problems. Take PepsiCo's Mountain Dew Darescore campaign. Nepal's tourism…

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