Pooja Yadav, Exchange4Media 10 October 2025 Over the years, India's e-commerce market has been dominated by the duopoly of Amazon and Flipkart. These platforms have not only captured consumer attention but also shaped how brands spend their marketing budgets. In parallel to this, the concept of retail media networks (RMNs), marketplaces selling ad placements to brands directly, has also grown rapidly. Not only this, it is emerging as one of the fastest-growing channels in digital advertising. As a result, the industry is witnessing a wave of new retail media platforms entering the market. From grocery and pharmacy marketplaces to Q-comm…
Shabori Das & Sagar Malviya, Economic Times Bengaluru/Mumbai, 24 September 2025 Chinese fast-fashion platform Shein plans to triple the number of launches in India and shrink its design-to-launch timeline by a third to deepen its push into an increasingly competitive market, a top official said. The company, which re-entered India through a partnership with Reliance Retail in February this year, said it is overhauling its supply chain to enable faster turnaround times. To achieve this, it has moved away from large-scale manufacturing hubs to smaller production lines with each line focused on creating a single new design daily. "Our current…
Christina Moniz, Financial Express 22 September 2025 It is already the largest player among organised fumiture makers with over 15% of the market. With 1,000 stores, it has the widest retail store footprint among organised players. The 102-year-old brand is also the second-largest revenue con-tributor to the parent enterprise. So why is Interio tinkering with its name, logo and colour attributes? "We want to move away from being viewed as a functional brand to more of a design-led lifestyle one. We have a wider range of offerings that are more modular and aesthetic," says Reshu Saraf, head of marketing communications…
Anuja Jain, Exchange4Media 19 September 2025 Retail media is now the fastest-growing line in Indian advertising, with brand budget tilting hard toward e-commerce as digital shopping scales. Fresh FY25 financials underline the shift: Amazon India's ad sales jumped 25% to *8,342 crore, while Flipkart booked โน6,310 crore. Together, the two platforms command 14,652 crore in commerce advertising, signaling a decisive move of performance spends from traditional channels to shoppable, data-rich placements. At Amazon India, advertising has become the second largest revenue pillar after marketplace services, contributing nearly 28% of a 30,139-crore operating base. The heft now rivals or surpasses several…
Sowmya Ramasubramanian, Mint 17 September 2025 Snapdeal, run by AceVector, is relying on strong growth in fashion and apparel to strengthen its position in the competitive e-commerce space, especially during the high-stakes festive season when customer loyalty is low. According to CEO Achint Setia, the company has seen its fashion and lifestyle categories triple in growth this year, though exact figures remain undisclosed. "Fashion has been a standout category this year and, in fact, has been possibly the fastest-growing one so far. Overall, lifestyle [including fashion, home decor, and kitchen] already accounts for 90% of our business today, and fashion…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
