Written By Vaishnavi Gupta D2C brands are taking the traditional retail route to scale up Analysts say that the move to offline retail makes sense for digital-first brands in categories where experiencing the product is an important driver for purchase While brands across categories made a beeline for e-commerce during the pandemic, physical retail earned prominence among direct-to-consumer (D2C) brands. Melorra, Plum, Pee Safe and Libas, among others, have been building their offline presence over the past year. The total retail market in India is estimated to be worth Rs 63 lakh crore, of which 95% buying happens through offline…
Written By Sandeep Soni Technology for MSMEs: The nine-member ONDC advisory council includes R.S. Sharma, CEO, National Health Authority; Infosys’ Nandan Nilekani; CAIT’s Praveen Khandelwal; Adil Zainulbhai, Chairman, QCI; Avaana Capital’s Anjali Bansal, Arvind Gupta, Co-founder & Head, Digital India Foundation; NPCI’s Dilip Asbe; Suresh Sethi, MD & CEO, NSDL and RAI’s Kumar Rajagopalan. DPIIT in July this year, announcing the advisory council, had said that the ONDC is expected to “digitize the entire value chain, standardize operations, promote inclusion of suppliers, derive efficiencies in logistics and enhance value for consumers." Technology for MSMEs: The Modi government’s ambitious Open Network…
Written By Venkata Susmita Biswas Why direct selling companies continue to be wary of e-commerce channels A study by the Indian Direct Selling Association states that the Rs 17,000 crore direct selling industry grew by only 10% in FY21. The pandemic drove brands across categories to sell on e-commerce platforms and connect with consumers directly. Brands like Cornitos and Bisleri went the D2C way, and carmakers like Hyundai began selling four-wheelers online. From March 2020, direct selling companies enabled individual sellers to accept and fulfill orders online. Modicare, for instance, introduced a chatbot, an instant messaging catalogue, and an online…
Written By Sharleen Dsouza Cosmetics and skin care brands have been borrowing from a decades-old affordability play, but for a different reason. Makers of premium cosmetics and skin products have been borrowing from a decades-old affordability playbook—the sachet revolution. But for a different reason.Estee Lauder to Sugar Cosmetics are increasingly coming out with lipsticks and serums to cleansing butters in tiny sizes. More than ever during the pandemic.Selling things in bite-sized helpings isn't new. Consumer goods makers offer everything from shampoos to chips and cereals... Source: bqprime
Written By ET Now Digital Tata UniStore, which owns e-marketplace Tata Cliq, has received Rs 102 crore in two tranches as part of its plans to raise Rs 1,000 crore, as per the latest regulatory filings. KEY HIGHLIGHTST The group has infused Rs 5,100 crore so far in two group entities, the highest-ever fund infusion done in a year by the salt-to-software conglomerate When it comes to ecommerce, Tata is still at a nascent stage compared to its rivals. Tata Digital has raised the funds from its parent Tata Sons. Tata UniStore is raising capital from its two joint venture…
Reliance Retail & 7-Eleven ending 5-year franchise deal in India @SagarMalviya_ET
@devangshu:"convenience stores pressured by q-comm; family-kiranas survive with lower overheads & different margin expectations than corps"
Speciality Restaurants expanding into high-margin QSR and cloud kitchen spaces - @devangshu shared his perspective on the opportunities and realities of managing a diverse "house of brands" in the food service sector #India #strategy #diversification
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
