Sharleen Dsouza, Business Standard Mumbai, 6 December 2023 Godrej Consumer Products is test marketing its liquid detergent under the brand name ‘Fab’ in South India. While this is not the company’s first move in detergents, the launch is expected to give it a bigger play in the category, especially with a competitive price point of Rs 99 a litre. The company already has Godrej Ezee for winter wear wash. Some other fast moving consumer goods (FMCG) companies are also entering new categories which are allied to their current businesses. Companies are chasing low-penetrated categories which offer high growth both in…
Sharleen Dsouza, Mumbai 3 December 2023 Hindustan Unilever (HUL)’s decision to split its beauty and personal care division and place a renewed focus on digital has been driven by its aim to serve the consumer of tomorrow, say analysts and brand experts. HUL Managing Director and Chief Executive Officer Rohit Jawa is looking to make the company ‘future ready’, and while these bets are not for the short-term, they will eventually pay off as the Indian consumer is young and digital friendly, they add. “Rohit Jawa comes with digital experience and he is preparing to steer HUL into serving the…
Christina Moniz, Financial Express November 20, 2023 he country’s largest airline IndiGo just announced the launch of a premium luggage range in collaboration with actor Deepika Padukone-backed lifestyle brand Mokobara. The new luggage collection, Moko 6E, offers a check-in bag and a cabin bag in the signature IndiGo blue. IndiGo has sweetened the deal for its passengers, offering customers an extra 2 kilos of baggage allowance for one year after purchase at no additional cost. With a starting price of Rs 9,999 and a six-year warranty, IndiGo says it is looking to reach more discerning consumers who travel for business…
Smita Tripathi, Business Today 17 November 2023 “I don’t care about being No. 1 or No. 2. I don’t care about how much money I’ve made today, or how much money I’m going to make tomorrow. I think you are successful as a business if you last. Because when you’re trying to create a business, what is important is longevity,” says Sabyasachi Mukherjee, arguably the leading fashion designer in the country. It is a sultry September morning in Kolkata as we interact with a relaxed Mukherjee—dressed in his signature white kurta-pyjamas and self-designed black sleeveless jacket (he made a guest…
Faizan Haidar, Economic Times 4 November 2023 Some of the super-luxury brands that have opened stores at the recently inaugurated luxury mall, Jio World Plaza in Mumbai, have put in a condition that at least four top brands - such as Louis Vuitton, Gucci, Cartier, Burberry, Tiffany, Valentino, Bulgari, Zegna, Giorgio Armani and Bottega Veneta - should be present in the same complex, to ensure the position of their brands is not diluted. ET has seen copies of the agreements between Reliance Industries, the owner of Jio World Centre, and five brands, accessed through data analytic firm CRE Matrix. Reliance…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
