Written By Venkata Susmita Biswas Why direct selling companies continue to be wary of e-commerce channels A study by the Indian Direct Selling Association states that the Rs 17,000 crore direct selling industry grew by only 10% in FY21. The pandemic drove brands across categories to sell on e-commerce platforms and connect with consumers directly. Brands like Cornitos and Bisleri went the D2C way, and carmakers like Hyundai began selling four-wheelers online. From March 2020, direct selling companies enabled individual sellers to accept and fulfill orders online. Modicare, for instance, introduced a chatbot, an instant messaging catalogue, and an online…
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Written By Sharleen Dsouza Cosmetics and skin care brands have been borrowing from a decades-old affordability play, but for a different reason. Makers of premium cosmetics and skin products have been borrowing from a decades-old affordability playbook—the sachet revolution. But for a different reason.Estee Lauder to Sugar Cosmetics are increasingly coming out with lipsticks and serums to cleansing butters in tiny sizes. More than ever during the pandemic.Selling things in bite-sized helpings isn't new. Consumer goods makers offer everything from shampoos to chips and cereals... Source: bqprime
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Written By ET Now Digital Tata UniStore, which owns e-marketplace Tata Cliq, has received Rs 102 crore in two tranches as part of its plans to raise Rs 1,000 crore, as per the latest regulatory filings. KEY HIGHLIGHTST The group has infused Rs 5,100 crore so far in two group entities, the highest-ever fund infusion done in a year by the salt-to-software conglomerate When it comes to ecommerce, Tata is still at a nascent stage compared to its rivals. Tata Digital has raised the funds from its parent Tata Sons. Tata UniStore is raising capital from its two joint venture…
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Written By DEVIKA SINGH Pune-based Agarwal Business House, the largest franchisee of Crossword Bookstores, acquired the book retail chain from Shoppers Stop this week. It plans to expand the bookstore’s retail footprint and focus on the omnichannel play. Crossword Bookstore In Panjim (PC: Wikimedia Commons) Agarwal Business House (ABH) has set an ambitious growth plan for Crossword Bookstores it is acquiring from Shoppers Stop and is optimistic about turning around the loss-making venture despite concerns about the industry-wide decline in sale of books. The company, while expanding the retail store chain to new geographies including tier-II cities, also plans to…
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Written By ET Now Digital The app will also be integrated with Facebook-owned WhatsApp on the lines of WeChat—China’s most popular social commerce platform which has more than 1 billion users--according to sources. New Delhi: Mukesh Ambani-owned Reliance Industries is reportedly planning to creating a super app by integrating the offerings of local search engine Just Dial, which it had acquired recently, as it aims to be the number one player in the ecommerce space. Currently, it offers Jiomart for online grocery retail and mobile apllication App, My Jio and the one stop super app is likely to be a…
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