By Sharleen D'Souza & Sourabh Lele 'First-ever end-to-end shopping experience' on messaging platform, says Mark Zuckerberg Meta Platforms Inc, the parent company of WhatsApp, will partner with Reliance JioMart for a service where WhatsApp users can buy groceries on the messaging platform from the Indian retail firm. Mark Zuckerberg, chief executive officer (CEO) of Meta Platforms, said in a Facebook post, “[I am] Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp--people can now buy groceries from JioMart right in a chat.” “Business messaging is an area with real momentum and…
Written By Akanksha Nagar Wakefit’s expansion plan hinges on stepping out of the big cities, beefing up its offline presence and moving into adjacent categories Although the mattress market in India is largely unorganised (almost 60%), it has seen the mushrooming of branded players of late. Having recently opened three mega stores in Bengaluru, New Delhi and Lucknow, Wakefit — the D2C home and sleep solutions company — has outlined an aggressive expansion plan for the current fiscal. It has kept aside a budget of `6-10 crore to open a total of 25 stores across the country. Of these,15 will…
Written By Ratna Bhushan Large restaurants have increased the amount of discounts and promotional offers by 15-20% on their own apps compared with those offered by aggregators Swiggy and Zomato, to offset steep commissions and search optimisation fees being charged by the aggregators and reduce the dependence on them, industry executives said. India’s largest quick service chain, Domino’s Pizza which operates 1,625 outlets, launched multiple “free rewards offers” on its own app last weekend, across delivery, takeaway and dine-ins. While Zomato and Swiggy charge commissions of 15-30% on every order, new tech platforms like ThriveNow and Google-backed DotPe levy only…
Written ByAlakananda Chakraborty Brand’s positioning may be just below Starbucks It is against this background that Reliance Brands (RBL) announced its strategic partnership with global fresh food and organic coffee chain, Pret A Manger (PAM). By Alokananda Chakraborty India may boast of the presence of several marquee international coffee chains, but none of them, with the possible exception of Starbucks, have been able to make much of an impact. The reasons are obvious; for one, India is largely a tea-drinking market, with coffee penetration still at just about 11%. Coffee remains largely an in-home consumption drink. Then there are the…
By Aishwarya Ramesh Tata Consumer Products has rolled out ready-to-cook mock meat products under the brand name Simply Better. Tata Consumer Products (TCPL) is the latest company to enter the plant-based meat segment in India. TCPL has launched a brand called Simply Better - which includes range of ready-to-cook (RTC) products, made of plant-based meat. The RTC range is a mix of snacking dishes and traditional Indian dishes. It includes plant-based chicken nuggets, chicken fingers, chicken burger patties and Awadhi seekh kebabs. All these plant-based products are currently available on Amazon Prime and Flipkart. TCPL's Simply Better products as seen…
Reliance Retail & 7-Eleven ending 5-year franchise deal in India @SagarMalviya_ET
@devangshu:"convenience stores pressured by q-comm; family-kiranas survive with lower overheads & different margin expectations than corps"
Speciality Restaurants expanding into high-margin QSR and cloud kitchen spaces - @devangshu shared his perspective on the opportunities and realities of managing a diverse "house of brands" in the food service sector #India #strategy #diversification
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
