In my previous column ("Deal Ya No Deal", 9 March, 2006), I raised a point about unrealistic volume expectations on the part of many marketers launching new products and brands in India. In some part these are due to the marketer believing his or her own hype. However, a more insidious influence on the expectations are the unrealistic assumptions - a big factor being the incorrect assumption about the size of the market. Back in the early days of economic liberalisation, during 1993-94, I remember figures being thrown about that talked about the 200-300 million middle class. Multinational and Indian…
By Devangshu Dutta (Column from The Financial Express - 27 April 2006) In my previous column ("Deal Ya No Deal", 9 March, 2006), I raised a point about unrealistic volume expectations on the part of many marketers launching new products and brands in India. In some part these are due to the marketer believing his or her own hype. However, a more insidious influence on the expectations are the unrealistic assumptions - a big factor being the incorrect assumption about the size of the market. Back in the early days of economic liberalisation, during 1993-94, I remember figures being thrown…
(This was a Case Study Analysis for The Financial Express on the justification for implementation of ERP in a start-up modern (organised) retail business - 15 April 2006) Most consumer, product-supply chains have evolved into fairly complex chains for two main reasons. Firstly, despite all the talk about removing intermediaries, there are still many people involved in the entire supply chain at different levels — for no reason but that they do add some value in the steps they are handling. Whether this is breaking of bulk, or handling of disparate products, shipping or storing goods, or providing bridge finance,…
Fashion is, by definition, perishable. Like, bread, eggs and milk. Or is it? When bread turns stale, eggs turn rotten or milk turns rancid, you do have to throw it away. Fashion is different, because its perishability is artificial, driven by popular perception that something is "out-of-date" or that something else is "the look of the day". You don't really have to throw that blue peasant skirt out in the garbage or in the Salvation Army bin...but you do anyway, because it is so yesterday...or that's what everyone else is saying. Earlier, perceptions took time to spread, today they can…
We love sales! Big Bazaar just proved it on Republic Day this year, when it couldn't handle the crowds on its "Sabse Sasta Din" (Cheapest Day). And the designers ousted from the recently demolished shopping malls are privately thanking their stars for the sale-struck consumers who have flocked to the hotel in south Delhi, for the "(insert a designer's name) at never-before-prices and never again". The psychology behind the discount sale is that we think we've got a great deal, having paid less than what the product is worth. There is a hint of the illicit, a feeling of having…
Modern retail, consumption, brand building, M&A, balance of power between brands & retailers/platforms, sustainability vs growth and more; tune in if you're building for the long run
@vishalkrishna @devangshu
Youtube:
Spotify: https://open.spotify.com/episode/2G48xN2jhtSyIBhoZj7LCH...
Speaking with @Priyamouli1812, @devangshu explained that new-age lab grown diamond players are forcing traditional jewellers to introduce LGD options or risk losing younger customers.
New tax & labour rules: What rising compliance costs mean for e-comm platforms.
Industry analysts say new rules have lifted per-order costs and platforms will now have less room to burn cash on promos; Discounts and zero-fee offers may also be a thing of the past.
India’s retail media growth: Will new players find room against Amazon and Flipkart?
New retail media platforms are emerging, but with Amazon and Flipkart holding the largest share, challenger brands face an uphill task of driving incremental sales and reaching unique audiences.
