Business Standard, MUMBAI, 30 November 2006 The growth of financial sector was to a large extent responsible for the current consumption boom in the country and that there ought to be further collaboration between financial service providers and retailers to keep this going, said Suman Bery, director general, NCAER, at the National Retail Summit 2006. "Sentiment is a big driver behind consumer behaviour and retailers should get ready for a bumpy ride ahead," he added. Commenting on other factors that will boost growth, Roopa Purushothaman, chief economist and strategist, Future Group, pointed out how increase in the number of women…
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Reported by Nikita Rana For Brand Equity, on ET Now (a TV channel run by the Economic Times, Bennett Coleman Group) 17 November 2009 They're egg-headed, have squeaky voices and formless pale bodies, but the viewers seemingly can't get enough of them. Vodafone's Zoozoos have now ventured into merchandise. The reason: public demand. "Everyone loves the commercials. It's almost like public demand, where people wanted some part of Zoozoos which they could own," said Rajiv Rao, National Creative Director of Ogilvy and Mather. For the moment it's just Zoozoo T-shirts, but one can look forward to the soon-to-launched Zoozoo mugs,…
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(Based on a presentation at the CII National Retail Summit, Mumbai, November 2006) View the PDF of the handout by clicking on the link at the bottom of the page. Some years ago, a very lively and friendly conversation that I was having came to a dead stop when the other person got to know that I worked with the retail sector. Her attitude towards me immediately underwent a dramatic change. From a normal human being, I suddenly became comparable to the "lowest of the low" on the planet. I was instantly accused of being "one of those who promote…
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If we consider the hierarchy of economic development and subsequent impact, progressively we see: • Subsistence farming giving way to modern farming • Cottage industry developing into larger scale manufacturing • Small towns and poor villages transforming into a vibrant and balanced urban and rural Mix • Fragmented retail businesses growing into modern retailing, and • Generic merchandise paving the path for brand development In this evolution tangible values give way to intangible values that are much greater in magnitude with the inflexion point coming when the transition to modern retail happens. The reverse impact of modern retail on those…
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