Nivedita Jayaram Pawar, Moneycontrol March 25, 2023 Campa Cola, that much-loved soft drink from the '70s and '80s, is set to return to supermarket shelves this summer. Mukesh Ambani's newly floated FMCG flagship Reliance Consumer Products (RCP) bought the brand from its makers Pure Drinks in August last year, reportedly for Rs 22 crore. The cola will be re-launched in a new contemporised avatar this summer. Campa Cola, Campa Lemon and Campa Orange will be rolled out in phases starting with Andhra Pradesh and Telangana and then across the country. The company is on a drive to acquire and promote…
Sharleen D'Souza, Business Standard Mumbai, March 23, 2023 After sparking a price war in the carbonated beverages market through Campa Cola, Reliance Consumer Products has taken the pricing battle to the other segments in the fast-moving consumer goods market. For instance, in soaps, it has priced its product lower than the market leader in the segment at Rs. 25 for 100 gms across its three brands – Glimmer, Get Real and Puric. With Glimmer, Reliance Consumer competes with Lux, which sells a 100-gm soap bar at Rs. 36, while Get Real is similar to Hindustan Unilever’s Pears soap bar, which…
Faizan Haider, ET Bureau, 15 March 2023 Value apparel brands are set to grow in India. The success of Tata Group’s Zudio that sells clothes below Rs 1,500 has prompted Reliance, Shoppers Stop and several global brands to enter the mass-priced retailing segment. While Reliance Retail is planning to launch a value apparel format, likely to be named ‘Youth’ to compete directly with Tata’s Zudio and Landmark group-owned Max, Shoppers Stop is coming up with a mass-priced brand, internally called InTune, people in the know said. Aditya Birla Fashion & Retail has been eyeing shoppers in tier-2 and -3 cities…
Tushar Goenka, Financial Express March 13, 2023 Flipkart Supermart, the online grocery delivery platform of the Walmart-owned ecommerce company, is betting on regional brands to unlock the next phase of growth. Over the past few months, the e-tailer has been listing brands and making them more readily available in cities where their recall value is high. The regional push targets staples and is pronounced across categories such as atta, tea, pulses, among others. So, instead of offering, say, just the Tata brand of tea, Flipkart also showcases local favourites like Nameri Tea for the residents of Assam. Similarly, instead of…
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Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
