In early-June Big Bazaar (part of Future Group) was reported to have broken off its relationship with Cadbury’s. About 2-3 weeks later the two were reportedly back together. The alleged differences and the apparent solutions have been reported widely, as also the feeling that some issues remain unresolved. If that reads like something you would find in a celebrity tabloid, you’re probably right. The relationship between brands and large retailers is truly one of the “love-hate” kind. And this case is no different from many other such relationships in various markets around the world. In fact, the Future Group itself…
Written By Rajendra Choudhary Senior executive's outlook towards supply chain tends to differ considerably from that of supply chain manager's. While SCM professionals concerns are usually operati,onal and immediate in nature, senior executives prefer looking at the slightly distant supply chain objectives. The increasing realization of supply chain's strategic re,levance is prompting senior executives to increase their involvement in the supply chain affa,irs of the organization albeit at a macro level. In the recent years, the scope of modern supply chain has expanded greatly. From its earlier definition which was more or less restricted to the movement of goods, warehousing,…
Why do entrepreneurs start companies? Why do individuals form organisations? An obvious reason is that they cannot do everything themselves. Another is that they don't have all the resources / skills that are needed to grow the business. If they work well, teams can certainly achieve more than individuals alone. However, another compelling reason comes to mind for creating an organisation - the concept of immortality. All living beings are susceptible to the phenomenon of "death" at some point of time or the other, and immortalise themselves through producing the next generation through reproduction. Just as reproduction is a way…
When we began studying the basic fundamentals of marketing, our professor introduced us to the 4-P framework covering Product, Price, Place and Promotion created by “the Great P” of Marketing, Philip Kotler, whose textbooks are classics among marketing management studies. In time, others modified it to 5-P, 6-P and 7-P, but the basic framework stands best on the original four legs defined by Kotler. The principle is that to design an effective marketing strategy you need to: clearly define the product or service (covering the core as well as augmented product) to sell to the target customer identify the price…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
