RetailWire's Al McLain has asked, "What changes in consumer spending habits do you see as providing retailers and manufacturers with the most opportunity? Which habits do you think will stick around once the economy improves, and which won't?" Well, "the only thing certain (and permanent) in life is death..." Economic changes - including recessions - are not permanent (unless the society itself collapses), so the market mood will shift towards spending again. Consumer sentiment may not lead the recovery but is likely to follow it. Given that, value-consciousness will stick, even after the market turns upwards. So my reading is…
George Anderson asks: what medium, what message will it take to break through the clutter and influence consumers to buy whatever it is that is being pitched? Rocky Gunderson, co-founder and vice president of marketing and network development for SeeSaw Networks, believes that digital signage networks are the solution. The dynamism of digital video display has the potential to make ads more impactful but, from my experience, most of the advertisers and the agencies have little clue about how to really make it work. So many companies are using digital displays as animated billboards, with the same messages in a different…
(Based on the special address By Devangshu Dutta, Chief Executive, Third Eyesight opening the second day of Prime Source Forum 2009, Hong Kong) I’d like to thank the organizing team at Prime Source Forum for this opportunity to address this distinguished group of top management from the global apparel and textile industry. I’ll take you through a brief presentation that’s slightly different in flavour. it’s a little bit of a step back from what we discussed yesterday and will continue to discuss during the day today. It’s looking at the world as we’re seeing it evolve and unfold – discuss…
New American Dimensions and Asian-American advertising agency interTrend Communications has just put out a report titled "Asian Indians in the US". It is amusing to come across the term "Asian Indians"...only in the USA! :-)) That aside, the executive summary has some interesting insights including: Though relatively new to the U.S., first-generation Indians show many signs of advanced acculturation. However, they often go through an intense retro-acculturation later on life as they begin to realize the uniqueness of their culture. This group champions American individualism. They respect this value, as it allows them a greater freedom to succeed. Females…
'Refrigerated and Frozen Food Retailer' magazine wrote about price wars in food and grocery retail, between retailers, or between retailers' private labels and national brands. The comments about the difference between retailers' own brands and national supplier brands are particularly interesting. The question, whether retailers' own brands necessarily need to be cheaper and whether they can catch up later, is also very acute. To me, the price difference here is really reflected by the difference between whether you are creating a brand (albeit one that is available only in one chain of stores) or a lower-priced private label. A…
Speciality Restaurants expanding into high-margin QSR and cloud kitchen spaces - @devangshu shared his perspective on the opportunities and realities of managing a diverse "house of brands" in the food service sector #India #strategy #diversification
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
