By Manish Pareek Progressive Grocer Food retailers are investing in a war on the senses Food and grocery retailers are leaving no stone unturned to gain the loyalty of the spoilt-for-choice consumers. One bad experience and poof! The loyal shopper is gone for good. Not only does this imply assuring good shopping experience every time a consumer enters a store, but also retain them by ensuring an impressive visual treat for them. You get only one chance to create the first impression. This impression would either create a happy loyal shopper or would eliminate their chance of ever stepping into…
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A few years ago when I was called upon to make a presentation about customer loyalty, I ran into this brick wall of, "Do loyalty programs work or don't they?" The way around the wall was to not look for a black or white answer. Some programs work and some don't. The difference, I found, was in the degree of impact on core operations (e.g. product selection, displays, pricing etc.) - i.e. how these were fine-tuned from the feedback and other information collection from the loyalty program. What was certainly clear is that we can clearly differentiate between loyalty that…
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Durables retailers are dreaming bigger than ever before. Will they go the American way or the European? AARTI KOTHARI explores. Large showrooms like Viveks allow for a proper display of high-end products Modernism dismissed mythology. Environment and health hazards pulled the plug on firecrackers. Double-income families dumped diyas and rangolis. Only one thing remained constant. Diwali shopping. And this in itself has become a ritual. First scout around the city and find the dealers. Then compare different models across different dealerships. Finally, locate the best deals. But if you live in Chennai, Bangalore or Mumbai, things are a lot easier.…
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Times of Oman Monday, August 31, 2009 THE global retail industry today is struggling to get out of the recessionary clutches and finding ways to curtail operating expenses and maintain profit margins. The consumer driven industry is feeling a dire need to streamline processes and optimise operational efficiencies. Industry experts are of the view that to fight back in this challenging environment, retail value chain can prove a handy tool for retailers to understand and identify performance improvements within the network while at the same time improving the customer experience in every store. Management guru, Michael Porter theorises in the…
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