Retailwire raised a pertinent question recently about social media and marketing. In marketing as in life, it is all about timing. The question was whether retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it? I believe it's horses for courses. Marketers of teen brands should definitely be concerned about teens exiting or reducing their usage of Facebook, as they have done with other social platforms in the past. However, there are plenty of others for whom the Facebook audience is apparently becoming more relevant than ever.…
It's curious how James Dyson consistently gets "more" (price) for "less" (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at £200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for more weeks in the year than Dyson's home country, the UK. Or perhaps a bigger market segment for the latest tech toys that perform well in addition to looking cool. Branded the Dyson Air Multiplier, it is certainly a fan-tastic idea, and the uphill struggle…
By Taneesha Kulshrestha OUTLOOK BUSINESS , July 10, 2010 When Jesus saw the multitude, he was well pleased. And he hoped to sate the hunger in each one of those who milled around him. As he made his way around South Delhi’s City Walk mall, Jesus Echevarria, spokesperson for Inditex, the parent of apparel brand Zara, was all smiles. “Indian customers seem ready for Zara. Their choices of colours, the attitude, all makes me confident that we will do well here,” he says. Not long after, Zara opened its first Indian store in the same mall on May 28, 2010.…
By Saumya Roy, Shloka Nath FORBES INDIA Jul 21, 2010 Indian farmers have been selling their fair trade produce to developed markets for years by getting certified by the Fairtrade Labelling Organizations International (FLO). Now the FLO wants to invert that model. It will introduce a fair trade label for the Indian market next year. The Spice Board of India is looking to follow suit with a fair trade label for the domestic spice market. First, let’s understand what fair trade is. Fair trade is an organised movement that helps producers in developing countries get a premium for their products…
Brands are ready to roll the red carpet for consumers this festive season. But for #India's #jewellery brands this #Diwali will likely be a tad different from previous ones.
Reliance Retail & 7-Eleven ending 5-year franchise deal in India @SagarMalviya_ET
@devangshu:"convenience stores pressured by q-comm; family-kiranas survive with lower overheads & different margin expectations than corps"
Speciality Restaurants expanding into high-margin QSR and cloud kitchen spaces - @devangshu shared his perspective on the opportunities and realities of managing a diverse "house of brands" in the food service sector #India #strategy #diversification
