E-commerce space widens this Diwali, more buyers outside metrosย 

admin

October 20, 2016

Alnoor Peermohamed, Business Standard Bengaluru, 20 October 2016 E-commerce in India has long been accused of being built on massive discounting and catering mostly to well-to-do customers in large metros. While this has been largely true for the past four years or so, today, large e-tailers including Amazon, Snapdeal and Flipkart argue they are at an inflection point where e-commerce becomes universal in the country.That inflection point came during the festive sales these players held at the start of this month and has been in the making for at least the past nine months. For the first time, more customers…

CONTINUE READING

Are Flipkart, Amazon discount sales affecting white goods brand perception?ย 

admin

October 18, 2016

Firstpost New Delhi, 18 October 2016 Online festival sales and the big billion day sales are presumably happy times for customers going by the units sold claims by online market places. However, they are creating much heartburn for some of the white good manufacturers whose products are being sold at prices below what they are being sold at the company showrooms or at the retailer’s end. The combined sales of all the three e-commerce entities in the recently concluded five day big billion day sale spectacle was pegged at around Rs 6,500 crore, up 20 percent over the previous year,…

CONTINUE READING

How Paper Boat rowed against the tide to find success

admin

October 17, 2016

Rashmi Pratap, The Hindu Businessline Mumbai, 17 October 2016 When Neeraj Kakkar and his team at Paper Boat decided to launch Kanji, a tangy probiotic drink popular in Punjab and Uttar Pradesh, they were surprised to find that the original recipe had been modified due to unavailability of the key ingredient: purple carrot.With orange and red carrots having taken the Indian market by storm, farmers had virtually stopped cultivating the variety needed to make Kanji. And the substitute was a combination of orange carrots and beetroot.After an intensive search across geographies, they learnt that purple carrots were being cultivated in…

CONTINUE READING

Supam Maheshwari Has a Way of Mothering Impossible Dreams

admin

October 17, 2016

Madhav Chanchani, The Economic Times Bengaluru, 17 October 2016 FirstCry founder Supam Maheshwari is one of the only entrepreneurs in the online-retail space who was also running a business during the 1999 2000 dotcom bubble, which has perhaps helped him chart a different course from his peers. His company started adding offline stores in 2012 when omni-channel was not the buzzword, FirstCry is based out of Pune and not startup hotspots of Bengaluru or Delhi, and he has also been able to spin off a logistics business. And on Saturday , Maheshwari pulled off a unique transaction where his company…

CONTINUE READING

Festive discounts, online shopping and retail evolution in India

Devangshu Dutta

October 9, 2016

P. Karunya Rao of Zee Business in conversation with Devangshu Dutta, Chief Executive, Third Eyesight and Narayan Devanathan, Group Executive & Strategy Officer, Dentsu India, about festive discounts, the evolution of ecommerce and retail business in India.  

CONTINUE READING