Brand loyalty on test as corporates venture into new product categories

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January 10, 2018

More to leverage consumers’ spending abilities, existing dealer network A sanitaryware company is now selling kitchen cooktops and chimneys. A water purifier brand has launched noodle maker, juicer and bread-making appliances. Source: thehindubusinessline

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Shiv’s Third Eye

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November 29, 2017

Agriculture: Twenty Years from Now... Following is a summary of my remarks in an “Agri Panel” at the Global Entrepreneurship Summit earlier today, in response to the question, “What do you think will be game-changing about how we think about agriculture, twenty years from now?” Soon after the panel moderator sent me this very interesting question a couple of days ago, the first thing I did was to post this question on Twitter, Facebook, and LinkedIn to crowdsource thoughts from my friends. There were nearly two hundred unique responses! They added up to twenty pages of text, without counting the…

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Royal Enfield’s UK Technology Center Tour

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November 29, 2017

Written By Brent Jaswinski We go inside the Indian company’s English development facility Thomas R. “Big Tom” Callahan, Jr., an auto parts salesman from Sandusky, Ohio, once said, “You can get a good look at a T-bone by sticking your head up a bull’s ass, but wouldn’t you rather take a butcher’s word for it?” When it comes to steak, we at MO would be inclined to heed the butcher’s advice, but when it comes to motorcycles, we’d prefer to take that “deeper” look to see for ourselves… Royal Enfield invited us to take a comprehensive behind-the-scenes look into its…

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Alia Bhatt joins long list of star startups investors: Why entrepreneurs rope in celebrities

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November 21, 2017

Written By Sulekha Nair Getting a celebrity investment in a startup spurs interest from investor/customer interest. At least in the initial days The most popular way to start up would be to have an idea, funds and then the best heads to run it. Of course not necessarily in that order always. But even if you get the fundamentals right, that will not ensure your startup will be the talked about and known. Having a celebrity to not only endorse but also to put her money in the venture seems to work wonders in the overcrowded startup space. The latest…

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Will Coca-Cola’s New India Strategy Have Fizz or Go Flat?

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November 17, 2017

Written By Knowledge at Wharton Staff Is it time to pop the bubbly at Coca-Cola India? After quite a few quarters of decline in volumes, the company seems to be getting its fizz back in the country. At a recent investor call announcing the July-September quarterly results, James Quincey, president and CEO of the Atlanta-based Coca-Cola Company, said: “India returned to growth with volume up 6%, driven by solid performance across the portfolio.” He went on to add: “Our business successfully moved past the recent difficulties related to demonetization and implementation of a goods and services tax during the first…

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