Ikea’s India entry may quicken shift to organized furniture retail

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April 14, 2018

Written By Deepti Govind

Bengaluru: Swedish giant Ikea Group’s entry into India will likely accelerate expansion of the country’s organized furniture market. But the company will have to rely heavily on after-sales assembly services rather than the do-it-yourself (DIY) model it uses elsewhere if it is to become really successful, experts said.

Source: livemint

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