Written BySuneera Tandon Earlier this month, IKEA arrived in India with a 400,000 square feet store, 7,500 products, and big expansion plans. But it left out one key thing: its iconic print catalogue. The 300-page catalogue is a shopper’s go-to guide for the entire product range that the world’s largest furniture retailer sells. The 2018 IKEA catalogue has over 200 million printed copies, ranking it alongside the Bible, the Koran, and the Harry Potter series as one of the world’s most-distributed books. Source: qz
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The breakfast cereal segment in India is expected to grow to Rs 2,610 crore by 2020, as per estimates by research firm Euromonitor International Written By Priyanka Golikeri Nestle India is the newest brand to dish out a cup of breakfast cereals. The Swiss multinational company has rolled out Nesplus, a range of cereals made from oats and traditional Indian cereals like rice, wheat and jowar, with flavours to entice Indian taste-buds. This move by Nestle to enter the ready-to-eat (RTE) breakfast segment which primarily consists of cereals rolled into cornflakes, wheat flakes and muesli reflects the shifting behaviour of…
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Written By Athira Nair & Apurva P As fashion ecommerce attracts more investments and startups, YourStory looks into the space which is evolving every day. For all the hype about ecommerce, and how it makes shopping convenient, fact remains that no major online shopping platform is profitable as yet. Flipkart, being acquired by US retailer Walmart shows that even though valuations may go into billions, profitability remains elusive. Erstwhile ecommerce unicorn Snapdeal or India’s largest online marketplace ShopClues are not doing any better either. Be it market conditions, or lack of sustainable business models, it is not just horizontal marketplaces…
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Written By Vishal Krishna Years after it started researching India, Swedish retail giant Ikea launches large format store in India; CEO says community is ‘priority’. Swedish furniture giant Ikea threw open its doors to India on Wednesday with the launch of its premier store in Hyderabad. Spread over 400,000 square feet, the Hyderabad store - flaunting the trademark blue and yellow colours - is the €30 billion global retailer’s first step towards winning a huge customer base in India. Ikea has currently invested Rs 10,500 crore in India and has spent half that amount - one of the single biggest…
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Written By Sulekha Nair An April 2018 government press statement stated that some 7,968 startups received recognition in financial year 2017-18, as as against 797 recognitions in fiscal 2016-17. The Narendra Modi government has every right to take credit for being open to business as they have done much more than any government has for business in India, say industry observers. Experts who spoke to Firstpost cited a slew of programs like 'Make in India', 'Startup India', 'Stand-Up India' and 'Fund of Funds' that have given a fillip to India Inc., especially the startup sector in what is now the…
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