Written By RASHMI PRATAP From being used by the armies of the Mauryan Empire (between 322 and 185 BCE) to being the super food of the valiant Indian soldiers during the Kargil war of 1999, use of sattu is as old as the cultivation of barley itself, which goes back to 5000 BCE. It has been the traditional staple for military men, travelers and monks, who always spent months away from homes and monasteries. Made by grinding roasted barley (jau) or Bengal gram (chana) and even mixing both, sattu has been used in the kitchens of Bihar, Uttar Pradesh, West…
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Consider Nestle, which in December expanded its offerings under Maggi and introduced ready-to-cook poha and upma variants, whereas Marico had earlier last year introduced two different ranges – Saffola Fittify Written By Devika Singh Nestle's Maggi Masala Onion Poha Express (65g) is priced at Rs20, while Marico, Gits and MTR's small poha pouches of 60g are also available at Rs20, each. FMCG companies in India are increasingly eyeing the ready-to-cook (RTC) segment, but what is noteworthy is their newfound interest in traditional breakfast items such as poha and upma. Consider Nestle, which in December expanded its offerings under Maggi and…
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Written By Writankar Mukherjee, ET Bureau KOLKATA: Tata's has started direct selling to consumers through Tata Cliq in the namesake e-commerce marketplace, converting it into an entity which will become a seller holding inventory and not just run a marketplace. The group has also invested over Rs 300 crore into this entity – its highest ever -- to support this expansion of role , two industry executives said. The executives said this could be termed as an almost last ditch effort to spruce up the three year old e-commerce business since Tata Cliq has largely remained a fringe player in…
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Written By Smita Balram, ETtech Over four years after acquiring Jabong for $70 million, Walmart-owned Flipkart has formally closed its operations to shift focus completely on its premium fashion platform Myntra for its apparel business. As part of the move, Jabong’s flagship portal and app are being redirected to Myntra’s shopping window. Experts said the move will help Flipkart consolidate operations and make its marketing budget efficient. “The way ecommerce market in India has developed, customers need to be reacquired consciously. Since the level of stickiness is low, it is better to bring consumers to one site than spread money…
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In Sept, Flipkart had said it brought onto its platform 27,000 kirana stores in non-metro cities to expand its reach Written By Yuvraj Malik | Bengaluru Walmart India’s wholesale business includes 28 Best Price stores and three warehouse properties Walmart-owned Flipkart may absorb Walmart India’s wholesale business, which includes 28 Best Price stores and three warehouse properties, as the two groups look at consolidating operating units and driving synergies, said people in the know. If the amalgamation goes through, Flipkart will acquire a sizable physical retail footprint, which will likely complement its core e-commerce business. Flipkart, which operates Myntra marketplace…
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