Chaayos and Chai Monk are selling more than 3.5 lakh cups every day between them. Still, it isn’t an easy market to crack. Written By Nishant Sharma The moment a customer places an order at a Chaayos outlet, an IoT-enabled brewer starts preparing chai that can be made to order in 80,000 different ways.Called Chai Monk, the robot has reduced the time taken to make a cup by nearly a third to 2.25 minutes, Nitin Saluja, co-founder of the tea café chain, told BloombergQuint. “This not only helps maintain a consistent taste of the tea consistent, but also reduces waste…
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Written By Alnoor Peermohamed & Rasul Bailay, ETtech ETtech Illustration: Rahul Awasthi Sales of smartphones, electronics, apparel, home appliances and furnishing have taken a beating due to the Covid-19 virus outbreak, as Indian consumers stay at home and cut back on discretionary spending in an already sluggish market.? Several consumer brands, retailers and sector analysts told ET that demand has dropped palpably, except food and grocery sales, which are on the up due to uncertainties around stockouts and store closures as infections spread across the country. Calling it an “unprecedented” situation, several executives and analysts said that a prolonged shutdown…
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Written by Venkata Susmita Biswas Active sleep solution companies such as Wakefit, Wink & Nod, SleepyCat, Sunday and Flo have adopted a direct-to-consumer model The mattress market seems to have been woken up from a long slumber, with a few Indian start-ups attempting to disrupt the business model by bringing the concept of ‘mattress in a box’ to India and selling them online. The unique selling proposition though is the availability of a branded product at a lower price. Active sleep solution companies such as Wakefit, Wink & Nod, SleepyCat, Sunday and Flo have adopted a direct-to-consumer model, thus cutting…
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Here's taking a look at how COVID-19 has affected the apparel industry in India and how several companies are coping with the growing crisis… Written By Dheeraj Tagra It’s been over two months since the first death case was reported (January 11 in China) due to Coronavirus (COVID-19), which is now declared a global pandemic by the World Health Organization (WHO). Various reports are showing its negative impact on global apparel trade too. All stakeholders of the Indian textile and apparel industry are actively concerned about various aspects of this challenge. Apparel Resources interacted with several companies from across India,…
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Written By Devika Singh According to Technopak, the total Indian ethnic wear market is valued at Rs 70,000 crore. While a large share of this market remains unorganised, existing organised players such as FabIndia and Manyavar have tasted success. Swedish retailer H&M recently announced its plans to introduce a saree collection in collaboration with designer Sabyasachi Mukherjee in April. Japanese brand Uniqlo, meanwhile, introduced a special kurta collection, when it launched its first store in India last September. These are just some of the examples of international fashion retailers showing interest in the ethnic wear market in India. Besides these,…
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