Akanksha Nagar, Financial Express September 5, 2022 Can you give a brand a second shot at life? Reliance Retail Ventures certainly thinks so. It has acquired Campa-Cola for an estimated `22 crore from Delhi-based Pure Drinks Group on the assumption that it will not only be able to revive the five-decade-old brand but can also use it to springboard into the dog-eat-dog soft drink market in India. It will not be a cakewalk surely. The ones who were fans of the brand—which was launched in the 70s—have moved on, and younger customers have little or no association with the brand.…
Written by Christina Moniz Retail chains are on an expansion spree, riding on growing demand from a young consumer cohort Just about a month back, Wagh Bakri Tea Group, the third largest packaged tea company in India with a turnover of over `1,500 crore, opened its 15th tea lounge in Noida’s upscale DLF Mall of India. A little over two years ago, Chaayos’ physical footprint was 75 outlets across the country. Currently, its store count is 200. Just about a month back, Wagh Bakri Tea Group, the third largest packaged tea company in India with a turnover of over `1,500…
Devika Singh Isha Ambani, director of Reliance Retail Ventures Ltd, said on August 29 that the company would soon enter the packaged consumer goods segment. Here’s how the move would impact the segment and existing FMCG players. With this foray, Reliance Retail will be competing with the likes of FMCG behemoths like Hindustan Unilever, Nestle, and Britannia. Reliance Retail’s announcement on August 29 that it would enter the packaged consumer goods segment has created buzz in the market. The retail giant’s entry into the so-called Fast-Moving Consumer Goods (FMCG) sector is set to intensify competition as it does in every…
By Sharleen D'Souza & Sourabh Lele 'First-ever end-to-end shopping experience' on messaging platform, says Mark Zuckerberg Meta Platforms Inc, the parent company of WhatsApp, will partner with Reliance JioMart for a service where WhatsApp users can buy groceries on the messaging platform from the Indian retail firm. Mark Zuckerberg, chief executive officer (CEO) of Meta Platforms, said in a Facebook post, “[I am] Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp--people can now buy groceries from JioMart right in a chat.” “Business messaging is an area with real momentum and…
Written By Akanksha Nagar Wakefit’s expansion plan hinges on stepping out of the big cities, beefing up its offline presence and moving into adjacent categories Although the mattress market in India is largely unorganised (almost 60%), it has seen the mushrooming of branded players of late. Having recently opened three mega stores in Bengaluru, New Delhi and Lucknow, Wakefit — the D2C home and sleep solutions company — has outlined an aggressive expansion plan for the current fiscal. It has kept aside a budget of `6-10 crore to open a total of 25 stores across the country. Of these,15 will…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
