By Saumya Roy FORBES INDIA, Jul 29, 2010 Seema Kakkar has followed a simple routine for the past few weeks. At least once a day, without fail, she makes sure she pops over to her Mecca, a glittering new store that's opened next to hers. As the entrepreneur who launched Remanika, a women's wear brand, Kakkar has modeled her entire business concept on Zara, one of the most successful fashion retailers in the world, known for getting the latest designs into the market before anyone else. More than five weeks ago, Zara opened its first store in Delhi, followed soon…
Retailwire raised a pertinent question recently about social media and marketing. In marketing as in life, it is all about timing. The question was whether retailers and brands should be concerned that they are moving to Facebook at a time when large numbers of teenagers are abandoning it?ย I believe it's horses for courses. Marketers of teen brands should definitely be concerned about teens exiting or reducing their usage of Facebook, as they have done with other social platforms in the past. However, there are plenty of others for whom the Facebook audience is apparently becoming more relevant than ever.…
It's curious how James Dyson consistently gets "more" (price) for "less" (components). First it was the bagless vaccum cleaner, now it is a bladeless fan. The retail price is currently pegged at ยฃ200, and the product is initially being targeted at the US and Japanese markets, which obviously have more people facing hotter temperatures for more weeks in the year than Dyson's home country, the UK. Or perhaps a bigger market segment for the latest tech toys that perform well in addition to looking cool. Branded the Dyson Air Multiplier, it is certainly a fan-tastic idea, and the uphill struggle…
By Taneesha Kulshrestha OUTLOOK BUSINESS , July 10, 2010 When Jesus saw the multitude, he was well pleased. And he hoped to sate the hunger in each one of those who milled around him. As he made his way around South Delhi’s City Walk mall, Jesus Echevarria, spokesperson for Inditex, the parent of apparel brand Zara, was all smiles. “Indian customers seem ready for Zara. Their choices of colours, the attitude, all makes me confident that we will do well here,” he says. Not long after, Zara opened its first Indian store in the same mall on May 28, 2010.…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
