IMAGES BUSINESS OF FASHION, September 2010 Nalini Singh A sales promotion or “sale” works as a branding tool. It is an effective way to stimulate demand. But to perform better and stay ahead in the competition, retailers need to understand the cause and effect relationship of sales promotion. Given the growing importance of sales promotion, there has been considerable interest in its effect on different dimensions, such as the consumers’ price perceptions, brand choice, brand switching behaviour, evaluation of brand equity, effect on brand perception and so on. The concept of sales promotion in India is as popular as in…
By Devangshu Dutta In the midst of extensive or frequent civil works, fluorescent high-visibility clothing contributes to the invisibility of the individual, and can serve as a superb disguise. Similarly, in the midst of extensive research and in-depth analyses, basic insights can go unnoticed. Erich Joachimsthaler has plenty of examples in his book Hidden in Plain Sight to drive home the point that attention to stuff that is not so obvious to competition can lead to brilliant success such as Sony's growth through innovative products (the WalkmanT, for one) that met unexpressed consumer needs. Conversely, an inability to spot this…
The last three years have been a roller coaster ride for food & grocery modern retail in India. Progressive Grocer’s India edition was launched in September 2007, during what was an excellent series of years for the modern retail trade in the country. It was a year after the launch of Reliance Fresh, and a few months after the acquisition of Trinethra’s chain of 170 stores by the traditionally conservative Aditya Birla Group. Spencer’s announced its plans to raise capital for expansion, while Food Bazaar together with its value-format non-food twin Big Bazaar already accounted for more than half the…
indiaretailing.com, Payal Kapoor 3 September 2010 As the competition heats up among shopping centres, what would differentiate one from the other? The answer lies in localisation of the shopping centre in line with local tastes and preferences. This becomes all the more important, because today's consumer is an evolved creature, who owes no loyalty to a shopping centre unless it meets her high expectations and offers a unique shopping experience. In a poll question asked by IndiaRetailing — “Shopping centres are still not unique when it comes to retail offerings” – 68.22 per cent of the respondents said “yes”, whereas…
MINT (A partner of the Wall Street Journal) Delhi, 26 August 2010 Shuchi Bansal A writer friend who is so not into shopping was recently spotted at an upmarket Delhi mall. He was, well, shopping. His wife was pleasantly shocked when he picked eight T-shirts, a couple of trousers and a pair of shoes. “I just couldn’t believe it when he quietly asked if he could visit the BOSSINI store,” she says. The wife—who claims a bout of depression four years ago turned her into a big time visitor to the malls—is clearly surprised by her reticent husband’s new-found comfort…
Speciality Restaurants expanding into high-margin QSR and cloud kitchen spaces - @devangshu shared his perspective on the opportunities and realities of managing a diverse "house of brands" in the food service sector #India #strategy #diversification
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
