Indian Terrain Fashions' plans to launch a 'Made in America' jeans brand using denim from a US mill made into jeans in Guatemala, isย a move that bucks trends for brands sold in India.ย The move is an interesting twist in the growth story of a 10-year-old brand that was, until recently, a business division of the Chennai-based apparel manufacturer Celebrity Fashions. Celebrity's notable customers include Gap, Nautica, Armani Jeans, Timberland, Dockers and Ann Taylor. About five years ago, Celebrity had invested in growing its capacity by acquiring another exporter's manufacturing facilities. However, Celebrity's manufacturing and export business has been under pressure…
Sagar Malviya and Pradeep Pandey, The Economic Times Mumbai, August 17, 2011 Reliance Retail has begun door-to-door direct selling through housewives and housing societies to boost sales of its private brands such as Sudz detergent, Amara soaps and Healthy Life food items. Its subsidiary Reliance Home Products has launched a 'Home Club' initiative on a pilot basis to sell products at consumers' doorsteps at 30% discounts through members-primarily housewives-who will earn 10% of their sales amount as commission. Since the past two weeks, executives of the Mukesh Ambani-owned company have been distributing brochures and price lists in several housing societies…
Prashant Mahesh, The Economic Times Mumbai, August 12, 2011 Be it a holiday package, dining at a star restaurant or getting a hair cut at a fancy salon, everyone wants a better deal (read huge discounts) these days. This has led to a mushrooming of internet sites that offers discounts on everything under the sun. There are 20-30 websites like snapdeal, taggle, sosasta, mydala, and so on, offering such deals to customers. "Consumers want to try new products and at the same time save money," says Anisha Singh, founder and CEO, mydala.com. The way it works Group-buying sites offer heavy…
Vrinda Oberai, Retailer August 2011 A crucial point which needs to be addressed while referring to the influx of foreign players in India is the customisation of products as per the Indian customer's preferences. While innovation forms to be a crucial part of today's marketing strategy of brands, customising as per the market's requirements is something which holds an important grip over a brand's experience in a market. What better than taking the MNCs into picture which launch their products across the globe! Companies sure do have to take into account the diverse Indian market in order to take their…
Priyanka Pani, Businessworld August 1, 2011 Rising inflation and interest rates have not really impacted the consumer confidence when it comes to grooming and personal care. This can be clearly understood from the fact that the FMCG firms have posted good volume growth in the personal care category, boosting their revenues. Hindustan Unilever, India's a largest household product and consumer goods maker witnessed a 20 per cent growth in the skincare and personal care products including soaps and detergents. Similary, home-grown firms such as ITC, Dabur and Godrej Consumers have witnessed strong revenue growth in the personal care segment at…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
