Coca-Cola sponsors Reliance Retail sale, and rival PepsiCoโ€™s products in it!

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May 2, 2015

Ratna Bhushan, The Economic Times New Delhi, 2 May 2015 In an unprecedented move, beverage maker Coca-Cola is sponsoring Reliance Retail's ongoing five-day 'Big Jackpot' sale across its 600-plus food and grocery stores and has ended up promoting rival PepsiCo's products. The sale across categories includes foods, beverages, shampoos, detergents and fruits and vegetables. The ad-sharing, co-promotion deal, being run nationally across Reliance Retail stores, is a rare example of a large brand sponsoring a sale at a retailer, including a rival's products. "When a brand sponsors a big sale, which would run across as many as five days on…

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Bestseller to add Selected to its brand portfolio in India

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May 1, 2015

Varun Jain, The Economic Times Delhi, 1 May 2015 Danish fashion company Bestseller will soon bring in its premium brand Selected to expand its India portfolio to four brands. The privately held company, which owns around 15 brands, currently operates menswear brand Jack and Jones, and women's brands Vero Moda and Only in the country. "We have added one more brand, Selected, to our portfolio which we plan to launch in a couple of months," said Ranjan Sharma, chief information officer at Bestseller India. The company will launch only the menswear collection under the Selected brand in the country to…

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As retailers spend on technology to counter ecommerce, tech firms like IBM, SAP brace for revenue growth

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April 30, 2015

Jochelle Mendonca & Neha Alawadhi, The Economic Times Mumbai/Delhi, April 30, 2015 Brick-and-mortar retailers are beginning to spend more on technology and omni-channel strategies to combat the growing threat from ecommerce, a boon for tech firms who had seen revenue growth from retail decelerate in the last few years. About 39 million Indians shop online, according to an April report by research firm AT Kearney. Though it is a small proportion of overall population, it is growing fast. Traditional retailers are realising it is a market they cannot afford to miss. Technology firms such as IBM, Oracle and SAP are…

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The Relationship between Consumers and Brands

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April 17, 2015

Panel Discussion moderated by Mr. Devangshu Dutta, Chief Executive, Third Eyesight at the Indian Retail Congress 2015 (17-18 April 2015). The panel included Mr. Manish Mandhana (Managing Director of Mandhana Industries with the brand Being Human), Mr. Sanjay Warke (Country Head of Toshiba India), Mr. Tanmay Kumar (Chief Financial Officer of Burger King India), Mr. Kinjal Shah (Chief Executive Officer of Crossword Bookstores) and Mr. Ranjan Sharma (Chief Information Officer of Bestseller India, with the brands Vero Moda, Only, Jack & Jones).

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How acquisitions are churning growth in e-commerce

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April 7, 2015

Shipra Srivastava, IMAGES Retail New Delhi, April 2015 Growing business internally can be time consuming and involves high-risk strategies to excel in a fast-moving business world. This is encouraging entrepreneurs to acquire an existing firm instead building their own from the scratch, as this way they can escape many of the hurdles involved in the process – from developing a new product and hiring the right people to building a sound customer base. Furthermore, this strategy offers entrepreneurs an opportunity to skip the start-up phase and make a breakthrough in a particular field. These days, the world of e-commerce is…

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