Packaging of products is, undoubtedly, an extremely strong means of conveying the essence of the brand, its ethos and its personality. Packaging is not only a vehicle to endorse the identity of a brand in a consumer’s mind, the growing need for sophisticated packaging also results from many lifestyle needs such as ease of transportation, storage, usage and disposability sought by convenience seeking and time pressed consumers. But, increasingly, it also reflects the brand’s responsibility and sensitivity towards Nature and its resources. If we, as consumers, were to reduce or optimize packaging from our daily lives, especially for food and…
Sulekha Nair, Firstpost Mumbai, 11 August 2016 The festivals are round the corner. And it is that time of the year when online discount offers start raining. If you had thought this year it is going to be different due to the change in FDI rules of the government, you should be happy that it is not so. This year too there are online discount offers - marking the Independence Day. Some like Snapdeal’s Wish for India sale is offering up to 70 percent off to coincide with the 70th I-Day celebrations. With Ganesh Chaturthi and later Raksha Bandhan too…
The cold chain sector is expanding quickly due to increased investments from Indian and international organisations going towards both modernisation of the existing facilities and establishment of new ventures. Over the last few years cold-chain has gained a buzz, finding its way not only into industry presentations but also into budget speeches in Parliament. It is widely reported that India needs to build more cold chain capacity, especially to reduce the enormous amount of waste of food products in the chain from farm to consumer. India is one of the largest producers of agro-products i.e. fresh fruits and vegetables, milk…
Nivedita Mookerji, Business Standard New Delhi, 27 July 2016 More than two years after Flipkart founders Sachin Bansal and Binny Bansal had announced acquisition of fashion portal Myntra at a high-street restaurant in Bengaluru, the action shifted to New Delhi’s Connaught Place for a similar deal on Monday night. While the Bansals had bought Myntra for $300 million in May 2014 to go strong in fashion, they have acquired German investor Rocket Internet-backed Jabong for $70 million to stamp out competition in the high-margin fashion space.It’s a wise deal, according to analysts, as fashion is increasingly turning out to be…
Mayu Saini, WWD New Delhi, 26 July 2016 Changing India’s playing field for fashion online, Myntra, a subsidiary of the country’s biggest ecommerce player, Flipkart, on Tuesday acquired rival fashion e-tailer Jabong for an estimated $70 million.“Fashion and lifestyle is one of the biggest drivers of e-commerce growth in India,” said Binny Bansal, chief executive officer and cofounder of Flipkart, adding that the acquisition would help the group continue to transform commerce in India. “We will now be able to offer to millions of customers a wide variety of styles, products and a broad assortment of global as well as…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
