As entrepreneurial aspirations go up, aided by an ecosystem that encourages it, small businesses are finding a cozy corner on social media, particularly Instagram, to find takers of their products. Written By Shinmin Bali There are many ways a technology can be used for business and the same is true for communities as well. This is especially so on the digital platform, owing to the reach, personalisation and engagement opportunities, and the fact that it has little to no entry barriers. These factors have emboldened everyone from multinational companies to say, a mom-and-pop store to even individuals who can pick…
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Written By Shambhavi Anand, ET Bureau Myntra is offering EMIs of as little as Rs 51 a month for purchases of clothes, becoming the first online fashion retailer to broaden its appeal to consumers in the extremely competitive sector. Equated monthly instalments, which are typically offered on credit card purchases of high-value items, are now available for some products sold on Myntra that are worth Rs 1,300 or even less. However, this option is not available on Jabong, the Gurgaon-based rival acquired by Myntra for $70 million in July 2016. Sellers on both portals claim Myntra is virtually turning Jabong…
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Written By Deepti Govind Bengaluru: Swedish furniture maker Ikea’s new India chief executive officer Peter Betzel takes over at a crucial point in the company’s journey in the country. Ikea is set to open its first store in India in Hyderabad in mid-2018, after spending six years understanding the country. Source: livemint
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A slimmer crane and a darker shade of blue are major changes in brand identity Written By There is soon going to be a different ‘crane’ in the skies. The over-100-year-old flying bird on the tail that is perhaps the most familiar feature of German airline Lufthansa will still be in the airline’s colours though it will now be slimmer and fitter. While it is retaining tradition by keeping the crane and its yellow-and-blue colour scheme, Lufthansa is changing just about everything else associated with the airline and the Group to give it a contemporary look. The series of changes…
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Written By Reghu Balakrishnan Mumbai: American private equity fund KKR & Co. and Wipro founder Azim Premji’s family office PremjiInvest have joined the race for acquiring fashion hypermarket chain Vishal Mega Mart, two people aware of the development said. Source: livemint
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