Written By Devika Singh With restaurants shut and online food ordering not inspiring confidence yet, consumers are turning to comfort foods such as cakes, biscuits and ice-creams. For instance, Metro Cash & Carry witnessed more than 50% growth in the biscuits and snacks category, when the country entered its third phase of lockdown in May, as compared to the pre-Covid period. It also recorded an incremental demand for ice-creams and premium chocolates during the period. Amul, too, has seen an increase in demand for its chocolates, biscuits and Indian sweets. Experts say the fact that these products are affordable has…
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Written By Samreen Ahmad & Peerzada Abrar Digital payments platforms are witnessing a spike in e-commerce transactions At a time when the corporate world is seeing layoffs and salary cuts due to the Covid-19 outbreak and the nationwide lockdown, several ecommerce firms are on a hiring spree for their warehouses and delivery positions to fulfil the rising online demand for products. Amazon India on Friday said that it has created close to 50,000 seasonal jobs in order to be able to effectively serve its customers and meet the surge in demand as customers are banking on its platform for their…
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Written By Manu Kaushik Reliance Industries has been raking in large deals when corporations are struggling to survive - all with a bigger plan in mind, which can even propel Mukesh Ambani into the trillionaire club How do you kill two birds with one stone? Ask Mukesh Ambani, the Chairman and Managing Director of Reliance Industries (RIL). As global corporations are fighting a survival battle, Ambani has managed to pull off four large deals with Facebook, General Atlantic, Silver Lake, and Vista Equity Partners in the past few weeks. Through these investments, Reliance has raised a whopping Rs 67,195 crore…
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Written By Devika Singh According to Nielsen, the share of the top three hand sanitiser brands dropped from 85% in January and February to 39% in March, after 152 new players entered the segment According to a recent report by Nielsen, the demand for hand sanitisers in the country went up by 340% in March, as compared to 24% in the months of December, January and February. The demand for handwash increased by 60% and floor cleaners by 24% in March, in comparison to the pre-pandemic period, the report says. This surge in demand has attracted companies from across sectors.…
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Written By Pavan Lall As ayurvedic formulations get a renewed push in the fight against Covid-19, can one of the oldest players in the segment step up its game? The company is extending Brand Dabur into two different categories, home-care and personal care with an emphasis on products that boost immunity Over the past few weeks the AYUSH ministry has stepped up its thrust towards ayurvedic cures and natural immunity boosters and a host of companies, large and small, have jumped in with special products or revamped age-old formulations that offer strength and vitality against a killer-virus. And Dabur, once…
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