Written By Devangshu Dutta It is quite clear that retro is ‘in’. The movie business worldwide is full of sequels, prequels, re-releases and remakes. The music business is ringing up the cash registers with remixes and jukebox compilations. Star Wars and Sholay still have a fan following. Abba has leaped across three decades; Hindi film songs from 30-60 years ago have been given a skin-uplift by American hip-hop artists; while Pink Floyd is hot with Indian teens, along with Akon and Rihanna. As copyright restrictions are removed from the works of authors long gone, the market gets flooded with several…
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From RETAILER, Varun Jain September 2010 Vishal Retail is reeling under a debt of Rs 730cr; Subhiksha has already closed all their 1600 outlets; Wadhawan Retail's ambitious retail chain, Spinach, ran out of steam in this competitive retail scenario; and Raymond's Be: Home, a home furnishings retail format, is already a thing of past. These are a few examples of big retailers who could not able to sustain their retail businesses, while other players struggled successfully to be on the road to recovery. Let's do a reality check, as in what other players did right to be still in the…
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RETAILER, Vrinda Oberai September 2010 Initially, stocking additional merchandise was treated to be a tool for branding but nowadays the same has managed to become a source of additional revenue. Retail chains like Barista Lavaza, Costa Coffee and Gloria Jeans Coffees among others are witnessing an upswing when it comes to adding up to their sales by retailing a broad inventory of coffee equipments and related merchandise. Products on offer Some of the coffee equipments and other related merchandise that one can find at coffee outlets include plungers, thermos, coffee beans, mugs, coffee makers, jars, insulated and designer sippers. Thus,…
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IMAGES BUSINESS OF FASHION, September 2010 Nalini Singh A sales promotion or “sale” works as a branding tool. It is an effective way to stimulate demand. But to perform better and stay ahead in the competition, retailers need to understand the cause and effect relationship of sales promotion. Given the growing importance of sales promotion, there has been considerable interest in its effect on different dimensions, such as the consumers’ price perceptions, brand choice, brand switching behaviour, evaluation of brand equity, effect on brand perception and so on. The concept of sales promotion in India is as popular as in…
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By Devangshu Dutta In the midst of extensive or frequent civil works, fluorescent high-visibility clothing contributes to the invisibility of the individual, and can serve as a superb disguise. Similarly, in the midst of extensive research and in-depth analyses, basic insights can go unnoticed. Erich Joachimsthaler has plenty of examples in his book Hidden in Plain Sight to drive home the point that attention to stuff that is not so obvious to competition can lead to brilliant success such as Sony's growth through innovative products (the WalkmanT, for one) that met unexpressed consumer needs. Conversely, an inability to spot this…
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