Varun Jain, The Economic Times New Delhi, 21 May 2015 Myntra.com, India's largest online fashion retailer, has seen a 10% drop in sales since it shut its website and turned a mobile app-only etailer last week. The company, owned by Flipkart, had factored in such a decline and hoped to return to the level of sales prior to the move in the coming weeks, according to a source. Its closest rivals, Snapdeal and Amazon, however, said they had no plans to wind up their websites and focus only on mobile phone users. "Our data shows that there are still many…
Varun Jain, The Economic Times New Delhi, 15 May 2015 Flipkart-Myntra, the country's largest e-commerce player, maybe busy moving to an app-only format, but its closest rivals Snapdeal and Amazon say they have no plans to shut down their websites and focus only on mobile. "Our data shows that there are still many customers who use PCs to shop online. We do not want to force our customers to use one specific medium to shop on Snapdeal," a Snapdeal spokesperson said. Akshay Sahi, customer experience head at Amazon India, too, said, "We believe that as a consumer-obsessed company, we have…
A seminar was organised on the 12th of May in Zeist (the Netherlands) on โthe Opportunities & Challenges for Dutch (Semi-) Processed Food Companies in Indiaโ. Highlights of a report and other insights were presented by Devangshu Dutta, chief executive of Third Eyesight. Other entrepreneurs who also shared their experiences in India, and the Dutch agricultural counsellor, Wouter Verhey, was present at the event. The sessions included: Welcome and opening remarks by Wouter Verhey, Agricultural Counselor India & Sri Lanka at the Embassy of The Netherlands in New Delhi. The market for processed food in India by Devangshu Dutta of…
Devina Joshi, Business Standard Mumbai, 11 May 2015 It is always fascinating to witness international brands make use of local insights to woo the quintessentially Indian consumer, and the battle becomes tougher when there is strong home-bred competition. The latest brand to walk down that road is US-based e-commerce major Amazon, whose Indian arm recently released a series of advertisements crafted by Leo Burnett Group's Orchard Advertising under the 'Aur Dikhao' ('show me more') premise. The attempt is to capitalise on the typical Indian shopper mentality of going through the gamut of choices available before making a purchase. The television…
Geopolitical friction has again sparked renewed concerns over inflation and rising input costs for FMCG companies as @itmeansjustice @whysnavi write. @devangshu commented.
