Forever 21 looks to script a new story

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May 26, 2016

Raghavendra Kamath, Business Standard Mumbai, 26 May 2016 For the Aditya Birla group this is a first. Although it has trekked down the acquisitions route to build its fashion empire in the past, be it the buy-out of rival Kishore Biyani's Pantaloons, or the numerous foreign labels under Madura, the group has steered clear of fast fashion. But with the Rs 200-crore purchase of Forever 21, the group has finally forayed into this big, but notoriously fickle market."If you look at fashion globally, fast fashion is largest part of the market. In India also, more women are moving towards western…

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Snapdeal bars sellers from giving more than 70% discount from May 13ย 

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May 11, 2016

Shambhavi Anand, The Economic Times New Delhi, 11 May 2016 Snapdeal has barred sellers on its platform from giving more than 70% discount on the maximum retail price on most products from May 13, as the ecommerce firm aims to tackle the increasing return of merchandise from buyers. In a communication sent to sellers on May 9, the company said: "We have noticed deeply discounted products often do not meet expectations, leading to increased returns and customer dissatisfaction. To improve customer experience, you would not be able to list a new product or update the price of a listed product…

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Snapdeal ties up with UrbanClap to offer personal services on its Android appย 

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May 8, 2016

Richa Maheshwari, The Economic Times Bengaluru, 8 May 2016 Ecommerce platform Snapdeal has integrated UrbanClap inventory in its Android mobile application to launch a personal services category, which will help consumers book services ranging from beauty services at home to wedding photographers. Anand Chandrasekaran, chief product officer at Snapdeal, tweeted on Sunday: "Urbanclap 80+ services live on Snapdeal android app, joining Zomato, redBus, Cleartrip and Freecharge." In March, Snapdeal had launched a pilot programme under which it tied up with Redbus, Zomato and Cleartrip, allowing customers to book bus tickets, flight tickets, hotel tickets and food directly on the application.…

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Patanjali – from Yoga to Noodles (Video)

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May 7, 2016

Third Eyesight's CEO, Devangshu Dutta recently participated in a discussion about the phenomenal growth of the Patanjali brand, from yoga lessons to a food and FMCG conglomerate taking well-established multinational and Indian competitors head-on. In a conversation with Zee Business anchor, P. Karunya Rao and FCB-Ulka's chairman Rohit Ohri, Devangshu shared his thoughts on the factors playing to Patanjali's advantage. Excerpts from the conversation were telecast on Brandstand on Zee Business:

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On the shoulders of brands

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May 6, 2016

Rashmi Pratap, The Hindu Businessline Mumbai, 6 May 2016 When the 119-year-old Godrej group decided to go for an image makeover eight years ago, it roped in international advisory Interbrand for a valuation of its brand. The idea was to not just gauge the financial prowess of brand Godrej (valued at $3 billion by Interbrand in 2010) but also facilitate strategic decisions such as rejigging product portfolios and connecting more deeply with consumers. The valuation exercise and its diagnostics were a means to help grow the brand value.On the other hand, for industrialist Vijay Mallya, the valuation of ₹4,100 crore…

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