“Fashion is a zombie business. It is dead and it doesn’t know it yet,” says Devangshu Dutta, Founder of Third Eyesight, a specialist management consulting firm.

This is a must-watch excerpt from a presentation and panel discussion anchored by Devangshu Dutta on 27 March 2019 at the India Fashion Forum, in Mumbai.

The challenge he presents is simple: create a new business model for the fashion sector.

Differentiation is the key to surviving and thriving in tough times. In the lifestyle products sector (apparel, footwear, home, etc.) a big difference is the product design itself.

More than ever, it is vital for Indian companies – brands, suppliers as well as retailers – to develop their own design and product development team, in the shortest time. The team, including designers, merchandisers, buyers, sourcing people, textile and apparel manufacturers – must sharpen their skills in reading the market trends and in developing new products that can make their brands or retail stores stand apart in the customer’s eyes.

To share its insights and experience, Third Eyesight is organizing an intensive workshop on Product Development and Forecasting (with an insight on Trends for Autumn/Winter 2009/2010). Click to REGISTER NOW.

The workshop will draw upon live experiences from the area of product development in the lifestyle and fashion sector, and will cover:

• Knowing the business planning process that provides the framework for development of apparel/lifestyle products
• Understanding lifestyle product line planning to retain the novelty of fashion merchandise
• Exploring concepts within the creative process such as the elements and principles of fashion design
• The process of product development in the fashion industry through an understanding of the international forecasting processes
• Using trend and color forecasting to initiate style ideas: with a special focus on the A/W 2009/2010 forecast from international sources such as the Premiere Vision Paris

Past workshops have included top / senior managers from companies such as:

• Benetton
• Levi Strauss
• Reliance
• Aditya Birla Retail
• Tarun Tahiliani Design
• Trent (Tata)
• Arvind Brands
• ColorPlus
• Etam
• ITC
• USI
• Numero Uno 
• …and several others.

Discounted delegate fees start at just over Rs. 9,000.

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