The Third Eyesight Knowledge Series© comprises of workshops designed and developed to help functional heads, line managers and executives refresh and upgrade functional and product expertise.  

Third Eyesight’s next workshop in this series is focussed on Creating & Managing Lifestyle and Fashion Brands.

IS THIS FOR YOU?

This workshop will be useful to you, if you are 

• a brand owner wanting to look at growing your scale
• a manufacturer wanting to add value to your products and to gain additional margins
• a retailer wanting to invest in your own brands / private label
• a brand manager looking to expand the footprint of your brand over more products
• an entrepreneur wanting to launch a new brand
• an investor who wants to understand how brands create value 
• an exporter or buying office professional wanting to understand your customers and markets better
• a brand owner and believe that your business is undervalued
• a designer wanting to scale the business beyond yourself
• a marketing or sales professional looking to add value to your skill-base
• a service provider working with the lifestyle and fashion sector
• a teacher or researcher looking at understanding the process of brand development

THE WORKSHOP CONTENT

This workshop will help participants in understanding:

• the basics of lifestyle brands and their positioning in the lifestyle consumer goods industry
• the development of the brand ethos
• how to translate the brand intangibles into reality,
• how to attract and retain new customers in the competitive environment, and
• how to sustain and nurture the brand value over a period of time

REGISTRATIONS

Click Here or Call +91 (124) 4293478 or 4030162

The Third Eyesight Knowledge Series© comprises of workshops designed and developed to help functional heads, line managers and executives refresh and upgrade functional and product expertise.  

The Soft Goods Series is specially focused at the Clothing, Textile and the Fashion Industry. Within this, the Textile Facts & Fabric Sourcing module is aimed at developing a working knowledge of fabrics commonly used by the apparel industry; identifying the domestic and international source markets for these textiles; understanding the costing of textiles based on the value add and finishing processes;  and familiarizing participants with the common and varied end uses of these fabrics.

                 Dates:                4^th & 5^th July 2008

                 Duration:           10 a.m. to 5 p.m.

                 Venue:               PHD Chamber of Commerce
                                           August Kranti Marg, New Delhi.

                 Workshop Fee:   Rs. 5,500 per participant (plus service tax)

Other modules in the Series cover topics related to Product Development, Supply Chain Management, Merchandise Buying and Planning, Business Communication and Fashion Brand Management.  The workshops have been designed as an integrated series. However, each module is complete and self contained and participants have the flexibility to select independent modules based on their training requirement.

Participant profile: Production Managers and Coordinators, Merchandisers, Retail buyers and Product Developers, Buying House Merchandisers.

For further information please contact us at +91 (124) 4293478, 4030162. 

As a working wife and mother who wants to run her home as competently as she runs her business, the advent of ‘organized’ retail, super markets and well formatted MBO’s seemed like an answer to one’s prayers. Yes, this was certainly what I dreamt of whenever I raced against the clock to get the month’s grocery shopping done in time to get home to cook dinner; or when the family had to subsist on instant noodles because picking up one’s dry rations and veggies from different locations at the end of a working day didn’t work out because of time and logistic constraints.

‘Organized’ retail is the answer to everyone’s prayers – the consumer and the producer…..or is it?

Products sit beautifully packaged on shelves which are easy to access, saying – BUY ME!!! Or BUY ME and get another like me free (oops, sorry! The free stock just ran out!)! Today I whiz around well lit and well laid out stores picking up products I need, and also don’t need, in double quick time to end up in a traffic jam at the cash counter!! And while I stand there watching the harried sales clerk struggle with the operation of a temperamental bar-code reader and the rush of shoppers waiting their turn to pay, I begin to notice (and miss) the many differences in my shopping experiences of the bygone days. I miss the ‘soft’ skills of the friendly neighborhood Lalaji who would notice and gently point out deviances to one’s standard shopping list; his mammoth memory bank that didn’t require him to cross check prices of unmarked/bar-coded products; his verbal promotion of new products; his ‘home delivery’ service of products that may not be in stock ……and all in all the complete warm, social and informative shopping experience.

For ‘organized’ retail in India to become an indispensable part of the shopping needs of the emerging segment of the urban Indian working women, retailers need to address many issues that go beyond large stylish stores, slick visual merchandising and bargains. Store planograms need to stock merchandise as per an Indian housewife shopping list which follows a pattern of ‘Dal’, ‘chawal’, ‘atta’, ‘tail’, ‘masala’…..rather than the western format which starts off with breakfast foods and so on. Shopping for Groceries in India follows a monthly pattern rather than a weekly pattern, and this needs to be taken into account while merchandise planning and stocking is done, so that stores are adequately and correctly stocked. Most importantly, deployment and training of staff needs to address peak and trough periods of the store traffic, and the ability to deal with client claims and returns efficiently.

Till then, either which ways, instant noodles will be the standard family fare on the nights that ‘mom’ goes grocery shopping!

A few days back I met a friend, a mother of a six year old and a primary school teacher by choice (so that she can be “gainfully occupied”!). We exchanged the woes of being a working woman, and she exclaimed that she was planning to begin getting her lunch and dinner organized through a “dabbawala”. This would free up the time spent on “non productive” chores of buying monthly grocery, the weekly veggies and stocking up to spend on “more important” activities in life.

No, she is not necessarily representative of a particular consumer segment, nor can one say at this stage that there is a significant number of such women in our society that “dabbawalas” should sit up and take notice of, who would want to give up the pleasures of browsing, shopping and bargaining and then let go of the appreciation that follows conjuring up the delicious cuisines.

But it is does make one think about how our changing lifestyle and attitudes are changing our needs and wants (and hence the desired products and services).

It makes one want to gaze into the crystal ball and see what promise does the changing social fabric of India hold for the market of products like pre-cut vegetables, or ready to-eat food, what about products like sanitized wipes. What does it mean for the potential of services like that of a qualified nanny or a temporary baby-sitter, or house cleaning services, or professional laundry services or dial-a-cab?

What would you (as a consumer or a marketer) like to add to the wish-list?