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Who Wants Sustainable Fashion?

Fashion, by its very nature, lives on obsolescence, so it is pertinent to ask whether “sustainable fashion” is an oxymoron.
The cause of sustainability may be helped actually by the fragmentation of demand that is going on around the world. The traditional fashion business model and supply chain can’t cope effectively with the fragmented demand and short selling-windows. In the fast fashion supply chain model, with shorter lead times, more time is spent on productive activities and successful products, rather than wasting resources and money in developing designs and flying samples back and forth for products that will get sold at a discount.
The aerospace, automotive and high-tech industries use tools and processes that have also been available to the fashion industry for the last 4 decades. If fashion companies honestly examine how expensive its waste is, we might start moving towards more sustainable fashion. (More…)

A few thoughts that I shared at the Sustainable Fashion Forum (Hong Kong, October 7, 2009):

 

Sustainable Fashion Forum (Oct 6, 09) (Hong Kong) - Devangshu Dutta, moderating a panel

Here is a summary of the Sustainable Fashion Forum, and some more pictures from the afternoon.

And here is a previous article on sustainability and corporate responsibility.

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