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Indian Consumer – Really Hard Nut to Crack?

Do we really think that the Indian consumer is a cost-focussed idiot? An insight into Indian consumer’s behaviour and a few do’s and dont’s.

“The Indian consumer is a damn tough customer”, said a senior manager a large retailer in India.

But is it really so?

Are we trying to open a simple combination lock (the Indian consumer’s mind) with a complex cryptographic fingerprinting algorithm?

Retailers need to invest in understanding, gauging and benchmarking the local preferences.  They need to be able to react to those preferences in a highly local manner.  And they need to acknowledge that the consumer is an intelligent value-conscious buyer, not a cost-focussed idiot.

That is the magic 3-number combination to the riches of the Indian consuming market.

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