admin
March 13, 2013
Nupur
Anand, DNA (Daily News & Analysis)
Mumbai,
March 13, 2013
Taste
this: the organised (or upmarket) Indian cafe market is estimated
to have notched up sales of $230 million (Rs1,246 crore) in 2012.
And the figure is expected to bubble up to $410 million (Rs2,222
crore) by 2017, as per Technopak estimates.
No wonder, 5-7 more foreign players are keen to give the likes of Starbucks, Coffee Bean and Costa a run for their rupee income.
The identity of cafe kings eyeing India remains tightly guarded, but it is believed they are from Europe, South-east Asia, the UK and Australia.
Sunil Chaudhary, assistant vice-president of Tecnova, a retail consultancy that has been approached by a few foreign players, attributes the growing interest in India to “a combination of the Starbucks effect and the expectation that the market will double in five years”. They are all on the lookout for Indian partners, a task that is proving tough, according to retail consultancy firms.
Devangshu Dutta, CEO of Third Eyesight, a consulting and advisory firm, says that in the past one decade, the cafe has emerged as both a preferred hangout point and an informal meeting place in India.
This, he says, provides headroom for growth. “The growing propensity to spend and the growing eating-out habit in urban India is another attraction for foreign chains. Besides tea and coffee, other ‘experimental’ drinks such as bubble tea, a south Asian specialty, will be offered at cafes.”
Foreign chains’ interest extends beyond the cafe segment to the wider quick service restaurant (QSR) market, says Arvind Singhal, chairman of Technopak Advisors. “That’s understandable because the food market is still underdeveloped, compared to other countries. Niches like Chinese food, bread and sandwich are particularly popular.”
Most players are keen on entering the Indian QSR segment via the franchisee route. QSRs account for 18% of the $74 billion (Rs4 lakh crore) informal eat-out sector in India, including restaurants that serve traditional Indian snacks like idli, dosa and chaat, as per Euromonitor estimates.
admin
March 11, 2013
New Delhi, March 11, 2013
Ennovent,
a company that accelerates innovations for sustainability in low
income markets, is launching its new offering, Startup Services,
in partnership with Deutsche Gesellschaft für Internationale
Zusammenarbeit (GIZ). Startup Services is aimed at developing
and refining the business models of enterprises with products
and services that improve the lives of low-income people in India.
Often, when entrepreneurs bring innovations such as solar lamps
or low-cost education to market, they face several barriers that
stem from a lack of peer and expert support networks, and a difficulty
in engaging with mentors and service providers. Ennovent’s
Startup Services aims to address these challenges in an affordable
and accessible manner.
Compared to a traditional brick and mortar incubator, Ennovent’s Startup Services will offer a mix of virtual and on the ground support through a diverse group of expert mentors, sessions and workshops.
Ennovent’s Startup Services will initially be focused on entrepreneurs in untapped smaller North Indian Tier 2 and Tier 3 cities, such as Jaipur, Kanpur and Chandigarh. In these smaller, lower-income cities, such services are currently not available. In turn, many high-potential enterprises end up developing models that are not designed to be scaled effectively and thereby fail to create a sustainable impact.
To provide support for early-stage entrepreneurs, Ennovent will create local Hubs of enterprises in different cities, which will collaborate via an online platform, the Ennovent Network, to share knowledge, insights, challenges and other resources. The Hubs will provide hands-on mentoring support, workshops and short training sessions with industry leaders. Customized mentoring modules will also be provided to meet the specific needs of early-stage entrepreneurs.
“Mentors, with their experience, enable entrepreneurs to challenge and clarify basic assumptions on which he or she may be making critical decisions,” notes Devangshu Dutta, Managing Partner at PVC Partners as well as CEO of Third Eyesight. “The mentor can also add credibility to an organization and open new doors for the entrepreneur. Ennovent’s Startup Services that aims to focus on the facilitation of hands-on support for early stage entrepreneurs, especially for those working in Tier 2 and Tier 3 cities is, therefore, a great development for the startup ecosystem in India”.
Stephanie Bauer, Advisor of Sustainable Economic Development at GIZ adds, “Ennovent brings forth a unique network based approach for providing support to early stage enterprises. We are very excited about this partnership and look forward to accelerating the development of high potential impact-focused startups”.
While many social enterprises with innovations for low-income markets exist in India, recent studies indicate that only 1 – 2% get sufficient funding to scale operations for sustainable impact. Through their Startup Services, Ennovent hopes to help these enterprises refine their business models and become investor ready by leveraging both on-ground and network based support.
Startup Services will be hosting a wide range of workshops and sessions from March onwards. Mentors, investors, entrepreneurs and other key market players are invited to join.
Learn more about Ennovent Startup Services
admin
March 7, 2013
Raghavendra
Kamath, Business Standard
Mumbai,
March 7, 2013
Aditya
Birla Group’s retail chain ‘More’, which closed more stores than
it opened in the last four years, is changing tack. Its new strategy:
Open more stores but only those that work with customers.
‘More’, which closed nearly 150 supermarkets in the last four years, is looking at opening 100 supermarkets every year in the next three years to bolster its retail presence. It is also planning to open half a dozen hypermarkets next financial year. It opened five of them this financial year. More currently has 496 supermarkets and 14 hypermarkets
Birla had made a big bang start to its retail foray by acquiring the 172 store-strong South based retail chain Trinethra Super Retail in 2007. Though Birla had plans to set up 1,000 stores at an investment of Rs 9,000 crore by 2010, the slowdown upset all its calculations.
Left with unviable stores and dwindling sales, the chain closed over 100 loss-making stores in 2009 and 2010 and another 40 last year.
"Aditya Birla Retail made an inorganic foray into retail and aggressively expanded the stores which put pressure on operations. But then, all retailers closed stores that were not working during the slowdown," says Devangshu Dutta, chief executive of Third Eyesight, a retail consultancy.
‘More’ initially focused on supermarkets but later shifted focus towards hypermarkets where stock turns can be managed and higher margin products can be pushed, say consultants.
The retail chain wanted to achieve break even by FY 2013, but the jury is still out on whether it will be profitable this year, given that it made losses of Rs 535 crore on revenues of Rs 1,029 crore in the last financial year. Pranab Barua, business director, apparel and retail, Aditya Birla group, says "More has seen high single-digit growth in the current financial year and the trend will continue next year as well. "In the current year, we expect to achieve a topline growth of 30 per cent as compared to the previous year," he adds.
Russel Berman, CEO, hypermarkets, Aditya Birla Retail, says the ‘More’ network is store contribution positive. " We are very close to be comfortable with the model; hence we are opening more stores", he adds.
However, Third Eyesight’s Dutta says hypermarket chains are yet to get the right model for themselves as customers and markets are fast evolving in the country. "Hypermarkets need humongous investment. You will achieve huge success if you get it right. But if you make mistakes, that can be very expensive," he adds.
As it becomes aggressive again, ‘More’ doesn’t want to make the same mistakes it made in the past, especially in supermarkets. "The market for supermarkets exists only if you put them at the right location and have right properties," says Vishak Kumar, CEO, supermarkets, Aditya Birla Retail. "We shut stores which were not making money and properties were expensive", Kumar says.
Kumar says ‘More’ supermarkets now give better freshness and convenience than others. All its stores are linked to ‘flow-through’ distribution centres which mean the stock comes in and goes out in quick succession.
"We keep enough merchandise for a couple of days so that freshness of merchandise can be maintained. But we also get daily supplies to maintain adequate stocks," he adds.
‘More’ supermarkets range from 1,200 sq ft to 6,000 sq ft. "We do not open a 6,000 sq ft store just because we get it for Rs 25 or Rs 30 per sq ft," says an executive from Aditya Birla Retail.
For hypermarkets, it is doing catchment surveys among focus groups in the one to five km radius of the stores to find out what exactly the consumers in that area are looking for.
These surveys also helped the chain to differentiate the stores from each other. For instance, at the store in Bangalore’s Mahadevpura which has a cosmopolitan crowd, it offers more non-vegetarian and bakery products in the day-to-day needs category. But at the Bull Temple store in the same city where the majority of customers are traditional Kannadigas, it keeps puja flowers, rice and local fruits and vegetables.
The floor space of the recently opened Jayanagar store, which is three km away from the one in Bull Temple, is 30,000 square feet, as against the 50,0000 sq ft stores in Mahadevpura/ Bull Temple. Its offering comprises grocery and general merchandise, unlike the other two stores which house consumer durables and apparel as well.
"We are trying to map their needs more closely and offer what they want," says Berman.
But ‘More’ has a lot of competition in this customisation strategy, given that Kishore Biyani’s Big Bazaar, Tata’s Star Bazaar and others are also doing a lot of things to attract customers.
Big Bazaar has launched a project called Seva in its Rajaji Nagar store in Bangalore, where it has grinders for wheat, soya or ragi and help make multi-grain floor. It also helps shoppers cut vegetables at no extra cost. The store also has counters that help shoppers with payment of utility bills.
Big Bazaar plans to expand these services across its 166 stores. On its part, Star Bazaar is the first one to have live kitchens and is also looking at having community foods at its stores .
But More has an edge in apparel, a high margin business, due to its association with group company Madura Fashion & Lifestyle which has brands such as Louise Philippe and Van Heusen. ‘More’ hypermarkets sell a lot of this apparel.
admin
February 26, 2013
Liz
Morrell, Retail Week
February
26, 2013
India
has long been an attractive target for international expansion
thanks to its size and a young, increasingly affluent population.
Retailers have been extolling its merits for some time, but it’s
a market where UK retailers have been hampered by everything from
regulatory restrictions to cultural challenges.
India closed off foreign direct investment (FDI) into retail
operations in the second half of the 1990s, and although it began
reopening the sector to FDI in 2006, it has taken until this year
for the country to announce changes that may finally make a difference
to UK retailers.
In November last year, the Indian cabinet passed a bill to allow, for the first time, the opportunity for single brand retailers to enter the market alone rather than with a partner.
While retailers that sell more than one brand – such as Tesco
– cannot own more than 51% of their Indian operations, single
brand outfits such as luxury fashion retailer Mulberry – which
already has a presence in the country – could now own 100% of
its business.
Political considerations
Within weeks, however, the bill was on hold after several political
parties opposed the decision. Planet Retail retail analyst Manu
Ghai says that politicians are trying to protect traditional retailers
in the country.
PricewaterhouseCoopers chief retail adviser Christine Cross agrees,
saying: "There is a paranoia in the local market." Many
smaller Indian retailers are worried about being put out of business
by their Western counterparts. The Indian government has been
nothing if not indecisive on the issue. In January, it reverted
to its November decision, meaning single brand retailers are now
able to enter the market by themselves. "The recent announcements
have led to an expectation that a lot of the luxury brands will
announce their entry or accelerate their growth plans for India,"
says PricewaterhouseCoopers director of corporate finance mergers
and acquisitions Alex Priestley.
Luxury houses that have been reluctant to partner with domestic
players in the past now have more options, and brands already
in India through joint ventures or partnerships may look to gain
more control over their operations.
A number of retailers are already in the Indian market by virtue
of working with franchise partners. But the policy change is likely
to prompt brands such as Ikea – the largest single brand retailer
in the world – to accelerate plans. "As of now, India is
a very interesting potential retail market for the Ikea Group,"
says an Ikea spokeswoman. "We are currently evaluating the
requirements of the FDI decision and hope to be able to present
more information shortly about our possibilities to establish
retail operations in the country once the conditions are right."
Partners preferred
But other experts believe retailers will still prefer to use
partners. "From the retailers we speak and work with, the
majority will probably still think about doing it with a partner
because it’s not just the regulations – it’s about life on the
ground too," says Julie Carlyle, head of the UK retail team
at Ernst & Young.
And that provides its own challenges – good partners are hard
to find. "There aren’t that many of them and they are being
wooed," says Ernst & Young head of fraud investigation
and dispute services group John Smart.
A decision on multibrand FDI, which would open up the market
to yet more retailers, is likely to be another couple of years
at least. This is further holding up the expansion plans of retailers
such as Tesco which currently operates 15 Star Bazaar hypermarket
stores under a franchise agreement with Trent – part of the Tata
Group conglomerate – but had talked of about 50 at its launch
in 2008.
Walmart, Carrefour and Metro have all also made in-roads into
India, setting up wholesale operations, dedicated supply bases
and other back-office functions, according to Priestley. But most
of this activity so far is in preparation for future growth. "While
of some benefit to their global operations, this is likely to
be all in readiness for when or if the multibrand retail environment
is opened up," he says.
But FDI restrictions aren’t the only challenges retailers face.
Understanding the regulatory framework, including tax laws, is
essential and by no means easy.
Many retailers also underestimate the bureaucracy involved, with
regional as well as central authority permissions required for
simple processes such as opening stores.
There can also be a tendency to simply underestimate the challenges
the sheer size of the country brings, which is reflected most
acutely in a poor supply chain infrastructure. "The distribution
infrastructure is pretty torturous – especially for chilled and
frozen food which further north is practically non-existent,"
says Cross.
There is also an increased risk of shrinkage according to Smart.
"There are always shrinkage risks in the supply chain, but
there are slightly more risks around intellectual property protection
in India because there are lots of small outlets where your product
can be diverted to," he says.
The scale of the country also brings the challenge of different
tastes, which vary widely across India. "Its continental
scale, as well as the mix of languages and cultures, makes it
as complex as the EU, or even more so," says Devangshu Dutta,
chief executive of Third Eyesight, which has helped a number of
UK brands enter the market. "Retailers that have been prepared
for this reality have done better in the country than those that
have taken a cookie-cutter approach," he says.
In contrast, those that performed the worst tried to impose their
global standards for everything onto the Indian business.
Insurmountable difficulties?
There is a concern that retailers could grow bored of the difficulties
of the market and turn their attentions and investment elsewhere
– something Ikea has previously hinted at – but Ghai says that
would be a foolish move. "It’s a vast, growing market with
a high spend. It’s going to take another couple of years to get
to where developed countries were in the 1970s or 1980s, but it’s
growing quickly and retailers really can’t ignore it," she
says.
Dutta says India’s track record speaks for itself. A few retailers
may have exited the market over the past two decades, but they
are a tiny fraction of the number that have entered.
"If a retailer approaches India as a market with low-hanging
fruits, they will be disappointed. India needs to be approached
with a long-term view on sales and investment," Dutta says.
India’s size alone makes it worth the effort – it may not be an easy market to break into, but for those that manage it, there are some big prizes to be won.
UK RETAILERS IN INDIA
– Marks & Spencer has 25 stores with its partner Reliance
Retail, opening around a store a month
– Mothercare boasts 74 stores in 17 cities, around half of which
are franchise and half with its joint venture partner DLF brands.
Has plans for 200 stores by 2015.
– Next has a wholly owned call centre in India and began trading
online last year
– Debenhams has a franchise store in Delhi and has pledged further
expansion
– French Connection Has more than 25 stores through its licensee
Brand Marketing India. More are planned
– Hamleys has stores in Mumbai and Chennai
– Accessorize has nearly 20 stores in India including six in Mumbai
– Austin Reed Is present in 17 Shoppers Stop stores.
– Clarks Has opened its first exclusive store in India in New
Delhi last April, having first entered the market in 2005
admin
February 26, 2013
Ashish K Tiwari & Nupur Anand, DNA (Daily News & Analysis)
Mumbai, February 26, 2013
Imagine
walking into a McDonald’s outlet for a McSpicy Paneer burger
and also getting to pick up a cup of cappuccino from a Cafe Coffee
Day (CCD) counter inside.
Going by a buzz, McDonald’s and CCD operators in India could
very well team up to create co-located stores.
Officials of both companies denied the move.
“There has been no move to tie up with or create associations
with Café Coffee Day or any other brand in India presently,”
said Smita Jatia, managing director, Hardcastle Restaurants Pvt
Ltd (McDonald’s west & south India operations).
K Ramakrishnan, president – marketing, Café Coffee Day, also refuted any such collaboration being worked out with McDonald’s.
Industry sources, however, say it makes sense for quick service restaurants (QSRs) to operate in a co-location format with rival brands that offer complementary product lines.
Call it the ‘frenemy format’, if you please. The least it can do for the players is help exploit synergies and increase footfalls and conversions by building on each other’s strengths and creating a fulfilling experience for customers.
“This may be for sharing property and floor space, for better supply chain management or for other franchisee synergies,” said Arvind Singhal, chairman, Technopak Advisors.
A recent collaboration between cafe chain Braista Lavazza and Mumbai based ice-cream chain Hokey Pokey is a case in point. Under the tie-up, those visiting Barista outlets can also savour ice cream flavours specifically launched for the cafe chain, said Rohan Mirchandani, co-founder, Hokey Pokey.
But there’s a caveat, said Devangshu Dutta, chief executive of consulting and advisory firm Third Eyesight. “Such offerings can work in certain catchment areas… But in case there is a conflict between what is being offered, then a format like this will not work.”
