Skincare, haircare, and now, there’s period care. While FMCG companies continue to rule the market, new players bring the promise of comfort and sustainability to women who can afford the extra buck
There are 336 million menstruating women in India, and 36% use disposable sanitary napkins, according to Menstrual Hygiene Alliance of India (MHAI). That’s 121 million women.
It’s no surprise then that the menstrual products market is growing. And fast Value.