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May 24, 2019
Paytm Mall’s market share declined to 3.4 percent in 2018 from 5.6 percent in 2017.
Written By Nishant Sharma
The cashback-based business model isn’t working for Vijay Shekar Sharma’s e-commerce venture.That’s according to a report by Forrester Inc. that also said the market share of Paytm Mall—which targeted pole position in Indian e-commerce by 2020—declined to 3.4 percent in 2018 from 5.6 percent in 2017.The Jack Ma-founded Alibaba Group Holding Ltd.—which owns 46.09 percent stake in Paytm Mall—is unwilling to fund it further, the report …
Source: bqprime
