Written By Seetharaman G
The joint venture’s supermarket chain Star has been struggling to make a mark with only 57 stores across the country, compared to Reliance Retail’s 797 and DMart’s 214. Pushed into a corner, Star now has little choice but to think big
India’s supermarket war seems to be in its endgame. With the dust finally settling, the field is littered with the corpses of those who have tried and failed to make it their own. Some of India’s biggest conglomerates, like Aditya Birla Group and the Godrej Group, gave up the ghost and sold out.
India’s top two retailers—Reliance Industries-owned Reliance Retail and Avenue Supermarts-run DMart—are now squaring off against each other in a final fight for dominance. The third claimant to India’s retail throne, Future Group-owned Future Retail, which runs the Big Bazaar chain