Reliance Retail plans ‘fast fashion’ stores to take fight to Zara


September 22, 2022

Reliance Retail is planning to launch a new clothing and accessories brand store chain to compete directly with fast fashion brands Zara and H&M in India. “The new format, internally called Regalia, will be spread across 20,000-30,000 square feet, and the company could open six stores initially. They have finalised their store locations in Mumbai and Gurgaon (Gurugram) and have also signed properties in Hyderabad and Bangalore,” said two people privy to the launch.