Online spring festival discounts make a comeback after 2 years

Online spring festive discounts are making a comeback after two pandemic-hit seasons across apparel, fashion, household decor and appliances, and executives said discounts are higher as companies liquidate stocks and push sales amid reviving consumption sentiment.

The first festive season of the year starts next week with Navratri and spring festivals Ugadi, Gudi Padwa and Bihu falling in April.