Written BySuneera Tandon
Earlier this month, IKEA arrived in India with a 400,000 square feet store, 7,500 products, and big expansion plans.
But it left out one key thing: its iconic print catalogue.
The 300-page catalogue is a shopper’s go-to guide for the entire product range that the world’s largest furniture retailer sells. The 2018 IKEA catalogue has over 200 million printed copies, ranking it alongside the Bible, the Koran, and the Harry Potter series as one of the world’s most-distributed books.