Electronics Retailers Bank On Private Labels As ‘Crowd-Pullers’


May 15, 2019

Consumer durable retailers see approximately seven percent of their revenue come from the sale of private label products

Written By Sharleen Dsouza

Koryo and Vise may not be a buyer’s first choice for an air conditioner or a television but electronics retail chains are increasingly betting on such private labels to draw customers. Being cheaper, they boost sales. But that’s not the only reason.Such brands offer low net margins for sellers of appliances and televisions but serve two purposes. They help convert enquiries into sales for consumers who find products from bigger estab…

Source: bqprime