Chinese fashion etailers ready for festive sales


October 6, 2018

Written By Shambhavi Anand, ET Bureau

New Delhi: Chinese fashion firms are joining the Diwali party this year. Shein, Romwe and ClubFactory—which figure among the top 10 most downloaded apps, according to app tracking firm App Annie — plan to roll out mega offers to take on the likes of Myntra, Jabong, Ajio and others during the upcoming festive season.

ClubFactory, which recently roped in Ranveer Singh and Manushi Chhillar as brand ambassadors, has planned its biggest sale of the year called the ‘Club Diwali Sale’ during October 10-14. Apart from three flash sales per day, all those placing orders during this period will get a chance to win a free iPhone daily. According to App Annie, ClubFactory was the highest downloaded app in the shopping category in July. Shein, which recently completed one year of operations in India and has crossed 5 million downloads, will offer discounts as well as free shipping during the festive period.

Source: economictimes