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July 3, 2018
Written By Shelley Singh, ET Bureau
The $20-billion online shopping mart is set for a mega clash of the titans, Amazon.in vs Walmart, in the coming months. This period, dotted with festivals, deep discounts and big sale days, which has so far seen Flipkart compete with Amazon, will now see the two US giants battle it out in the local market, writes Shelley Singh
“Expect them to outbid each other and make a big splash. The festive season bonanza could actually become bigger around Diwali this year,” says Vidhyashankar, executive director, Grant Thornton India. Adrian Lee, research director, Gartner, says, “User choice should improve. Greater range of Walmart private labels will differentiate the merchandise.”
On May 9, Walmart bought a 77% stake in Flipkart for $16 billion, pitting it directly against Amazon, which launched India operations in June 2013. Amazon has already spent $3 billion of its committed $5 billion to grow in the Indian market. Discounts will continue as ecommerce penetration in India is low — at 15% of
Source: economictimes
