Foreign retailers, big and small, are scrambling to make a mark in the big Indian bazaar
It’s the company that’s showing foreign entrants how to succeed in the Indian retail maze. Swedish fashion retailer Hennes & Mauritz has been on the fast track from when it opened in September 2015. This month, it’s moving further into India’s second-tier cities and launching in different corners of the country — Indore, Coimbatore, Amritsar and Kolkata. In just two years, H&M has opened 17 stores and expects to end 2017 with 25. In the Indian market, that pace represents lightning speed.
When they first came to India in the early noughties, many foreign retailers floundered, flummoxed by complex market conditions. They also found their way