https://www.thirdeyesight.in/the-e-tailing-sunrise-finally/ Third Eyesight: leading management consultant - retail, consumer, fashion, food, textiles, home, strategy, India, business growth, marketing, ecommerce, omnichannel Thu, 22 Dec 2011 08:02:27 +0000 hourly 1 https://wordpress.org/?v=6.0.1 https://www.thirdeyesight.in/the-e-tailing-sunrise-finally/#comment-233 Thu, 22 Dec 2011 08:02:27 +0000 http://thirdeyesight.in/blog/?p=955#comment-233 Well written as usual. Unfortunately I am not so knowledgeable about such matters. My personal two bits: Yes Convenience is provided, however only those E-Tailers who can provide consistent experiences at VFM will be able to survive and grow. India is still 80% touch and feel; otherwise how do you account for the online travel companies going offline too? I still wonder as to why someone like futurebazaar.com is not seriously integrating their online and offline strategy. Why can I not book online, but pick offline or vice versa? Why can I not have a computer/connectivity access in all the stores to complete my purchase (more importantly, product currently not available on the shelf and have them delivered directly home…a la Tesco).
It is just a question of who is willing to experiment and take the first step towards a consumer.

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